These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Ecostore's Ultra Sensitive Hand Wash is specifically designed for those with sensitive skin and allergies. Its formulation is plant-based and free from fragrances and colourants, which are common irritants. The inclusion of harakeke (New Zealand flax) helps to hydrate and nourish the skin, preventing the dryness often associated with frequent hand washing. This product pushes the trend for sensitive skin care by being approved by Sensitive Choice, a program by the National Asthma Council Australia, highlighting its suitability for people prone to asthma and allergies. It is also dermatologically tested, ensuring it is gentle on the skin.
Key Product: Ultra Sensitive Hand Wash
MARKET LEADER
DermaVeen's Soap-Free Wash is a standout product for sensitive skin as it avoids traditional soap, which can strip the skin of its natural oils. Instead, it utilizes natural colloidal oatmeal to gently cleanse, hydrate, and soothe irritation. This pH-balanced, unscented, and non-foaming formula is particularly suitable for individuals with skin conditions like eczema. The product embodies the sensitive skin trend by being free from common irritants such as sulphates, parabens, and ethanol, and it is also vegan and cruelty-free.
Key Product: Soap-Free Wash
MARKET LEADER
The al.ive body range has gained a cult following in Australia for its combination of natural ingredients and aesthetic appeal. While available in various scents, the core formulation is gentle and suitable for sensitive skin, using ingredients like cotton seed oil and aloe vera to soothe and smooth the skin. The brand pushes the trend by fortifying its washes with essential oils and botanical extracts that provide a luxurious experience without compromising on gentleness. This Australian-made product's focus on all-natural ingredients caters to the conscious consumer looking for effective and gentle hand care.
Key Product: Hand & Body Wash
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest, coupled with significant cultural relevance driven by health and ingredient consciousness. While sales volume data is unavailable, the search trends suggest a rapidly expanding market.
Search interest for sensitive skin hand wash shows a clear upward trajectory with recent peaks, indicating growing consumer demand. The trend is supported by increased awareness of skin health and the need for gentle hygiene products.
Google Trends (12 Months)
TikTok Posts
90 posts analyzed
KORA Organics
International supermodel and entrepreneur, founder of the certified organic skincare brand KORA Organics. She is a significant influencer in the wellness and organic beauty space.
Go-To
Author, beauty editor, and entrepreneur, founder of the skincare brand Go-To. She is one of Australia's most trusted voices in skincare.
al.ive body
Winners of the Australian reality TV show "The Block," they are A-list influencers in the home and lifestyle space and founders of the brand al.ive body.