These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A top recommendation for dry and sensitive skin, this body wash is formulated to provide a gentle cleansing experience without stripping the skin's natural moisture. It is enriched with Niacinamide, known for its calming properties, and Shea Butter, which helps to restore the skin's protective lipid layer. This soap-free and paraben-free formula helps to reduce feelings of tightness and discomfort associated with dry skin, pushing the trend for therapeutic, dermo-cosmetic solutions in daily body care.
Key Product: Lipikar Surgras
MARKET LEADER
This product is highlighted as an excellent choice for those needing extra care, combining gentle cleansing with intense hydration. Specifically developed for dry and sensitive skin, its formula contains 96% natural origin ingredients, including glycerin, to moisturize the skin deeply while cleaning it. The oil-based texture transforms into a rich lather, providing a premium and comforting bath experience that supports the skin's natural barrier, making it a go-to for consumers seeking gentle, naturally-inspired body care.
Key Product: Ă“leo de Banho Glicerinado
MARKET LEADER
Recognized for its effectiveness on sensitive skin, this bath gel offers a unique solution for daily hygiene. It is formulated with 5% Urea, an ingredient known for its intense hydrating properties that help to respect and restore the skin's natural barrier. This product cleanses gently without causing irritation, making it ideal for those with dry or sensitive skin conditions. Its fragrance-free and gentle formulation has made it a trusted product for consumers looking for dermatologist-recommended sensitive skin solutions.
Key Product: Ureadin Bath Gel
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, indicating high engagement. While specific sales data is unavailable, the consistent growth in searches suggests a healthy and expanding market for these products.
Search interest for sensitive skin solutions body wash has shown a consistent upward trend over the past year. The theme is gaining traction due to increased consumer awareness and demand for gentle, hypoallergenic products.
Google Trends (12 Months)
Mantecorp Skincare
A Brazilian model, stylist, and entrepreneur, Sasha Meneghel is the daughter of iconic television host Xuxa Meneghel. She has a strong following among younger, fashion-forward consumers.
L'Oréal Paris / La Roche-Posay
An acclaimed Brazilian actress in television, film, and theater, TaĂs AraĂşjo has been a brand ambassador for L'OrĂ©al Paris for over 15 years, making her a trusted voice in beauty and skincare.
Dove
A popular Brazilian television presenter, actress, and singer, Angélica has been a household name for decades. She openly discusses her skincare journey for mature skin, which often becomes more sensitive.