These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A leader in Brazilian beauty, Natura pushes the sensory trend with a product that offers a unique thermal experience. The Tododia Amora e Flor de Pêssego (Blackberry and Peach Blossom) Creme Sorbet has a lightweight, gel-cream texture that provides an immediate cooling and refreshing sensation, making it a favorite for Brazil's warm climate. The brand encourages users to enhance this "geladinho" (chilly) effect by refrigerating the lotion before use, transforming the simple act of moisturizing into a delightful, cooling ritual. Its fast-absorbing formula is infused with prebiotics to adapt to the skin's needs, while the fruity-floral fragrance of blackberry and peach blossom provides a light, romantic scent experience.
Key Product: Creme Sorbet Desodorante Nutritivo para o Corpo Tododia Amora e Flor de Pêssego
MARKET LEADER
L'Occitane au Brésil captures the essence of Brazilian joy and freshness with its innovative textures. The Frappé Hidratante Corporal Bafafá is a standout product that perfectly embodies the sensory trend with its light, airy, and surprising "frappé" texture that feels cool to the touch. Inspired by the country's vibrant energy, its formula combines the juicy, tropical scents of Pitanga and Toranja (Grapefruit), creating an irresistible fruity-floral fragrance. This lotion provides a unique application experience that is both fun and refreshing, hydrating the skin while leaving it delicately perfumed. For an enhanced cooling sensation, the brand suggests placing it in the refrigerator for up to 30 minutes before use.
Key Product: Frappé Hidratante Desodorante Corporal Bafafá
MARKET LEADER
O Boticário elevates the sensory experience through luxurious texture and sophisticated fragrance with its iconic Lily line. The Creme Acetinado Hidratante Desodorante Corporal (Satin Deodorant Moisturizing Cream) is renowned for its rich, dense, and velvety texture that glides smoothly onto the skin, providing deep hydration for up to 48 hours. Its key sensory attribute is its powerful and long-lasting floral fragrance, which mirrors the beloved Lily eau de parfum, leaving the skin intensely perfumed throughout the day. The use of shea butter contributes to its luxurious feel, making the application a moment of indulgence and leaving the skin with a soft, satin-like touch. This product is a top-of-mind choice for consumers seeking a moisturizer that doubles as a long-lasting, elegant fragrance.
Key Product: Creme Acetinado Hidratante Desodorante Corporal Lily
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows moderate engagement with search interest showing some upward momentum, but the lack of sales data prevents a higher score. Continued interest in self-care and sensory experiences suggests potential for future growth.
Search interest shows a general upward trend with some fluctuations, indicating growing consumer curiosity. The focus on unique textures and aromatherapy aligns with current wellness trends, suggesting increasing adoption.
Google Trends (12 Months)
TikTok Posts
71 posts analyzed
Natura
Dancer and digital influencer, finalist on Big Brother Brasil 24, and Cunhã-Poranga of the Boi Garantido at the Parintins Festival. Known for her deep connection to her Amazonian roots.
Beleza Rara
Major Brazilian digital influencer with over 10 million followers, focusing on the lifestyle and beauty space.