These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A flagship hand cream from the Ekos line, known for using Amazonian biodiversity. The sensory experience starts with its distinctive aluminum tube, which is cool to the touch. The product is a rich, velvety "polpa" (pulp) with a comforting, creamy fragrance that provides immediate and prolonged hydration, creating a nourishing and soothing ritual.
Key Product: Ekos Castanha Polpa Hidratante para MĂŁos
MARKET LEADER
A hand cream from the Nativa SPA line with a popular Ameixa (Plum) fragrance. Its primary sensory appeal is its powerful and vibrant scent, enhanced by purified quinoa drops and fragrance microcapsules that release the scent throughout the day. The tube is designed for portability, with some versions featuring a metallic gradient finish.
Key Product: Nativa SPA Ameixa Creme Desodorante para MĂŁos
MARKET LEADER
An iconic mascara whose sensory appeal is centered on its high-tech silicone applicator with ultra-fine bristles for a precise application feel. The formula's "tubing" technology adds another sensory layer, as it comes off in small "tubes" with warm water, eliminating the need for harsh makeup removers.
Key Product: Soul Turbo 7.0 Ultra Resistente Máscara de CĂlios
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the recent uptick in search interest and the trend's positioning within the premium beauty market suggest moderate engagement and potential for growth.
Search interest shows a recent upward trend after a period of fluctuation, indicating growing consumer curiosity. The focus on premium and sensorial aspects aligns with current luxury market trends.
Google Trends (12 Months)
Linha Bruna Tavares
Bruna Tavares is one of Brazil's most influential beauty entrepreneurs and digital influencers. Starting as a beauty journalist and blogger, she launched her own brand, Linha Bruna Tavares, which has become a powerhouse in the Brazilian makeup industry. Her deep understanding of the market and consumer desires has led her to create products known for their high quality and innovative features. Tavares's influence is immense, with millions of followers who trust her expertise and eagerly adopt the trends she introduces.
Linha Bruna Tavares
As a leading figure in the Brazilian beauty market, Bruna Tavares continues to innovate with her product lines. Her ability to translate trends into accessible and high-performing products solidifies her position as a key influencer.
Linha Bruna Tavares
Bruna Tavares's influence extends to her entire product range, where attention to the user's experience is a recurring theme. Her brand consistently delivers on the promise of high-quality makeup that is both effective and enjoyable to use.