These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout in the clean beauty space, this lightweight formula merges makeup, skincare, and sun protection. It offers light, dewy coverage while actively improving the skin. The formulation includes potent ingredients like plant-based squalane for hydration, niacinamide to smooth skin texture, and hyaluronic acid to plump the skin. This combination of active skincare ingredients in a foundation helps to push the trend of makeup that acts as a treatment, providing a "your skin but better" finish that is both radiant and nourishing. It is celebrated for creating a smooth and dewy complexion and is an award-winning favorite.
Key Product: Super Serum Skin Tint SPF 40 Foundation
MARKET LEADER
From a brand long trusted for its dermatologically-minded approach, this foundation offers a different take on the serum trend with a satin matte finish. It is a weightless, full-coverage liquid foundation that incorporates skincare technology to visibly improve skin's appearance. The formula includes ingredients like hyaluronic acid for plumping hydration, salicylic acid to help restore radiance and re-texturize skin, and vitamin C for a brighter complexion. This product pushes the trend by offering significant coverage without compromising on skincare, making it an excellent option for those with combination or oily skin who still want the benefits of a serum.
Key Product: Even Better Clinical Serum Foundation
MARKET LEADER
Representing the new wave of innovative and influential brands, this foundation has quickly become a favorite for its advanced formula and inclusive shade range. It provides medium-coverage with a luminous, natural finish that feels comfortable and weightless. The trend-pushing aspect lies in its "skincare with pigment" approach, featuring fermented arnica to help reduce redness and irritation, along with other skin-loving ingredients. This product showcases how modern foundations are expected to not only perfect the complexion but also protect and soothe the skin, embodying the fusion of high-performance makeup and active skincare.
Key Product: Triclone Skin Tech Medium Coverage Foundation
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, the sales volume shows a cooling trend in the value segment, though it remains significant. The premium segment shows stable sales, indicating a consistent but not rapidly growing market.
Search interest for serum-infused foundation has remained relatively consistent over the past year, indicating a stable and established trend. The product's hybrid nature, offering both makeup coverage and skincare benefits, appeals to a broad consumer base seeking multi-functional beauty solutions.
Google Trends (12 Months)
TikTok Posts
5 posts analyzed
Rhode
A model, media personality, and founder of the skincare brand Rhode, Hailey Bieber is a significant trendsetter in the beauty and fashion industries. Her "glazed donut" skin aesthetic, characterized by a dewy, luminous complexion, has been widely influential, driving mass market interest in products and techniques that prioritize skin health and a natural glow. Her viral social media posts and GRWM (Get Ready With Me) videos often spark major beauty trends.
Lancôme
An Emmy-winning actress and global style icon, Zendaya holds immense influence over beauty and fashion trends. As a brand ambassador for Lancôme, her red carpet appearances and campaign features are closely watched, often setting the standard for modern, elegant makeup. Her consistent preference for looks that enhance her natural skin contributes to the popularity of breathable, high-performance foundations.
Giorgio Armani Beauty
As an acclaimed actress, Sydney Sweeney is a prominent figure on the red carpet. Her makeup looks at major awards shows are often analyzed and emulated. Celebrity makeup artists frequently choose foundations for her that offer a flawless yet natural appearance under the scrutiny of high-definition cameras, making her product choices highly influential for consumers seeking a polished, radiant look.