These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Urban Decay All Nighter is arguably the most iconic and revered setting spray in the beauty industry. It is famous for its patented Temperature Control Technology, which helps lower the temperature of your makeup to keep it from smudging, fading, or settling into fine lines. This lightweight mist keeps makeup looking freshly applied for up to 16 hours, making it a holy grail product for makeup artists and consumers alike. Its legendary status and proven performance make it the top-of-mind choice for anyone serious about makeup longevity, pushing the trend of performance-driven setting sprays. In Mexico, it's available in its original formula as well as variations like Ultra Matte and Vitamin C to cater to different skin needs.
Key Product: All Nighter Long-Lasting Makeup Setting Spray
MARKET LEADER
Beauty Creations has become a massively popular and trendy brand in Mexico, and its setting sprays are a key part of its success. The Flawless Stay Setting Spray is known for providing a matte finish, controlling oil, and ensuring makeup stays in place. What truly helps this product push the trend is its accessibility and the introduction of a wide variety of appealing scents like peach, coconut, and strawberry. This strategy has made setting sprays a more fun and sensorial part of the makeup routine, attracting a huge following and achieving "best-seller" status on major e-commerce platforms in Mexico.
Key Product: Flawless Stay Setting Spray
MARKET LEADER
As a leader in the drugstore category, Maybelline's Lasting Fix offers high performance at an accessible price point. This spray is a go-to for consumers looking to achieve a long-lasting, matte finish without the high-end cost. It effectively controls shine and locks in makeup for up to 16 hours, directly competing with the performance of more expensive brands. Its popularity and widespread availability in Mexico make it an iconic and top-of-mind product that embodies the trend of democratizing high-performance makeup essentials.
Key Product: Lasting Fix Makeup Setting Spray
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows increasing search interest and cultural relevance, suggesting growing engagement. However, without sales data, it's difficult to fully assess the volume growth aspect, placing it in the medium range.
Search interest for setting mist spray shows a notable upward trend, particularly with a significant spike in March 2025. This indicates growing consumer interest and adoption of the product.
Google Trends (12 Months)
TikTok Posts
82 posts analyzed
M·A·C Cosmetics
A globally recognized singer and actress, Danna Paola started in children's telenovelas and has evolved into a major music career and starring roles in international hits like Netflix's "Élite." She is a Global Ambassador for M·A·C Cosmetics.
Charlotte Tilbury
Eiza González is a Mexican telenovela star who has transitioned to a Hollywood actress, appearing in major films like "Baby Driver" and "Godzilla vs. Kong."
Yuya (Bailando Juntos x Republic Cosmetics)
Mariand Castrejón Castañeda, known as Yuya, is one of Latin America's pioneering and most influential beauty YouTubers. She has her own successful product line, "Bailando Juntos," in collaboration with Republic Cosmetics.