These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An advanced makeup-skincare hybrid with 70% skincare ingredients, designed to improve skin clarity over time. Powered by NARS's exclusive Light Reflecting Complex, it moisturizes and boosts radiance. This vegan formula offers breathable, medium-buildable coverage, blurs imperfections, and defends against environmental aggressors and blue light, making it suitable for most skin types, including sensitive and acne-prone.
Key Product: Light Reflecting™ Foundation
MARKET LEADER
A serum-enriched cushion foundation from a local Filipino brand that provides a healthy, fresh matte finish. It is packed with Hyaluronic Acid, Kahai Oil, Squalane, and Niacinamide to moisturize, promote suppleness, hydrate, and brighten the skin. It also includes SPF 15 and Anti-Blue Light Technology for protection against sun and screen exposure.
Key Product: Second Skin Matte Serum Cushion Foundation SPF15
MARKET LEADER
A foundation that combines full coverage with the power of a serum, featuring three serum technologies. Its key ingredients include hydrating Hyaluronic Acid, texture-refining Salicylic Acid, and brightening Vitamin C with UP302 to visibly reduce dark spots and uneven tone. It offers a long-wearing, sweat- and humidity-resistant matte finish that improves the skin's condition with each use.
Key Product: Even Better Clinical™ Serum Foundation Broad Spectrum SPF 20
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural buzz around the benefits of combining skincare with makeup. While specific sales volume is unavailable, the increasing search interest suggests growing commercial traction.
Search interest for skincare-hybrid foundations has shown a consistent upward trend, indicating growing consumer curiosity and adoption. The concept of 'skinification' and multi-functional beauty products is gaining traction.
Google Trends (12 Months)
3 posts analyzed
Absidy
A global fashion icon, actress, and artist, Heart Evangelista is one of the most influential personalities in the Philippine beauty and fashion scene.
Strokes Beauty Lab
A global fashion icon, actress, and artist, Heart Evangelista is one of the most influential personalities in the Philippine beauty and fashion scene.
BLK Cosmetics
An actress, host, and entrepreneur, Anne Curtis is a household name in the Philippines with immense influence over the mass market. As the co-founder of the popular local beauty brand BLK Cosmetics, she is at the forefront of creating and promoting products that are both on-trend and accessible.