These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a pioneer in the spiral hair tie category, Invisibobble has established itself as a leading and influential brand in Mexico. Its products are widely available in major retailers. The brand's innovative design, featuring a smooth, coiled construction, helps to avoid hair breakage and tangles. The spiral shape distributes pressure evenly, providing a strong hold that is comfortable for all-day wear and minimizes creases. The brand offers a variety of lines, including the "Power" version for a stronger grip.
Key Product: Power
MARKET LEADER
Scunci is a major player in the Mexican hair accessory market. Their spiral elastics are designed to be gentle on the hair, thanks to their metal-free and seamless construction that prevents snagging and damage. These hair ties provide a secure and comfortable hold suitable for various hair types and are readily available in popular department stores and supermarkets across Mexico. The brand's spiral offerings come in a variety of colors.
Key Product: Ligas Spirals Multicolor
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there are fluctuations, search interest shows upward momentum and occasional spikes, suggesting increasing engagement. Without sales data, the score reflects potential growth based on search trends and cultural relevance.
Search interest shows a pattern of increasing and then stabilizing at higher levels, indicating growing popularity. The trend is supported by its functional benefits and alignment with current minimalist hairstyle trends.
Google Trends (12 Months)