These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Saint Laurent Le 5 à 7 Small Hobo is a luxurious take on the crescent trend, crafted from supple calfskin leather. Its sleek, minimalist design is accentuated by the iconic Cassandre logo hook closure. This bag's refined yet slouchy silhouette makes it a versatile piece that can transition from day to evening. The grained leather option is noted for its durability, making it a practical choice for everyday luxury. It has been highlighted as a key hobo bag for its sleek and sophisticated look.
Key Product: Le 5 à 7 Small Hobo
MARKET LEADER
Coach's Brooklyn 39 Shoulder Bag has emerged as a new classic, favored for its generous size and versatility. Made from buttery soft and thick grain leather, this bag is both luxurious and durable enough for a hectic commute. Its slouchy, unstructured design perfectly captures the essence of the crescent hobo trend, and it has been spotted on trendsetters like Bella Hadid. The bag's ample space can accommodate essentials and even a laptop, making it a stylish and functional everyday option.
Key Product: Brooklyn 39 Shoulder Bag
MARKET LEADER
The Chanel 25 Hobo Bag offers a modern and practical interpretation of the classic Chanel aesthetic. It features a slouchy, trapezoidal silhouette in shiny calfskin quilted leather with a distinctive chunky chain shoulder strap. This bag has quickly gained "It bag" status, offering a spacious interior with a drawstring closure adorned with the CC emblem for easy access. Available in multiple sizes, it caters to various needs while making a significant style statement.
Key Product: 25 Hobo Bag
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest shows some fluctuations, it remains at a moderate level, and sales volume is stable in the dozens of units per period. The trend is well-established with consistent cultural relevance, but lacks strong recent growth momentum.
The Slouchy Crescent Hobo Bag has maintained consistent interest over a long period, indicating it has moved beyond a fleeting trend. Its popularity is driven by its versatile and casual chic appeal, making it a staple for everyday use.
Google Trends (12 Months)
TikTok Posts
116 posts analyzed
Bottega Veneta
Academy Award-winning actress Julianne Moore is a perennial figure in the world of fashion, known for her elegant and sophisticated style. Her sartorial choices are closely watched, and her adoption of a trend often signals its staying power and appeal to a mature, fashion-conscious audience. Moore's influence lies in her ability to make classic pieces feel modern and relevant.
Madewell
Jennifer Lawrence, an Oscar-winning actress, is celebrated for her relatable persona and effortlessly chic street style. Her fashion choices often lean towards comfortable yet put-together looks, making her a significant trendsetter for the everyday woman. When Lawrence adopts a particular style, it often translates to the mass market due to her widespread appeal.
Coach
As one of the world's top models, Bella Hadid is a major force in the fashion industry. Her edgy and often vintage-inspired street style is highly influential, particularly among younger, fashion-forward demographics. Hadid has a knack for resurrecting trends and giving them a modern, cool-girl twist.