These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Ninja Foodi SMART XL is a leader in the dual-basket air fryer category, pushing the trend of versatile and intelligent cooking. Its key feature is the Foodi Smart Thermometer, which allows users to cook proteins to the perfect doneness by continuously monitoring the internal temperature, eliminating guesswork. The unit's Smart Finish technology is another significant innovation, enabling the user to cook two different foods in the separate baskets using different functions, times, and temperatures, and have them finish cooking simultaneously. This level of automation and precision, combined with its large capacity and six cooking functions, makes it a top-of-mind product for consumers seeking a smart, multi-functional air frying solution.
Key Product: Foodi DZ550 Foodi Smart XL 10-Quart 2-Basket Air Fryer
MARKET LEADER
Cosori has established itself as a prominent brand in the smart kitchen space, and the Dual Blaze Smart Air Fryer is a prime example of this. This model pushes the smart trend forward by integrating with smart home ecosystems, allowing for voice control via Alexa and Google Assistant. Users can start, stop, and monitor cooking from another room using the VeSync app, which also provides access to a vast library of online recipes that can be sent directly to the air fryer. Its innovative dual heating elements (one above and one below the food) ensure even cooking without the need to shake or flip, further enhancing its convenience and "smart" functionality.
Key Product: Dual Blaze 6.8-Quart Smart Air Fryer
MARKET LEADER
Breville represents the premium end of the smart air fryer market with its highly acclaimed Smart Oven series. The Smart Oven Air Fryer Pro embodies the trend by being more than just an air fryer; it's a sophisticated countertop oven with 13 "smart" cooking functions, including air fry, dehydrate, and slow cook. The product's intelligence comes from the "Element iQ system," which uses smart algorithms to direct power where and when it's needed for precise cooking environments. This technology ensures optimal results for a wide variety of foods, from air frying crispy fries to baking cookies. Its intuitive digital interface and large capacity make it an iconic choice for consumers who want a high-performance, intelligent appliance that can replace several others.
Key Product: the Smart Oven Air Fryer Pro
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant growth in sales volume across both value and premium segments. Cultural excitement is also evident due to smart home integration and advanced features.
Search interest shows a significant upward trend, particularly in recent months, indicating growing consumer curiosity. This aligns with the increasing sales volume reported for both value and premium segments.
Google Trends (12 Months)
TikTok Posts
113 posts analyzed
Cosori
A global media leader and tastemaker, her recommendations on her annual "Oprah's Favorite Things" list have the power to create instant bestsellers and lend immense credibility and desirability to a product.
Beautiful
An accomplished actress and talk show host who has her own kitchenware line. Her influence stems from her relatable personality and her brand's focus on stylish, user-friendly, and affordable appliances.
Beautiful
An accomplished actress and talk show host who has her own kitchenware line. Her influence stems from her relatable personality and her brand's focus on stylish, user-friendly, and affordable appliances.