These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The LG PuriCare 360° is a high-end air purifier known for its distinctive cylindrical design and comprehensive 360-degree air purification. It embodies the smart trend by offering complete remote control and monitoring through the LG ThinQ app. Users can check indoor and outdoor air quality, adjust fan speed, and receive notifications about filter replacement from anywhere. The unit is equipped with a PM 1.0 sensor and a gas sensor that provide real-time, detailed feedback on air quality, which is displayed via a four-color Smart Indicator. Its Clean Booster feature, a rising and rotating fan, distributes purified air up to 7.5 meters, ensuring clean air reaches every corner of the room, a process that can be managed and visualized through the smart interface.
Key Product: PuriCare 360° (AS101DWH0)
MARKET LEADER
Xiaomi has established itself as a key player in the smart home ecosystem, and the Smart Air Purifier 4 Pro is a testament to its leadership in the smart air purifier category. This model offers seamless integration with the Mi Home/Xiaomi Home app, allowing users to control the device remotely, schedule purification times, and monitor filter life. A key smart feature is its dual-effect PM2.5/PM10 laser sensor, which precisely detects a range of airborne particles from fine dust to larger pollutants like pollen. This data is used in Auto Mode to automatically adjust the purification speed for more efficient, hands-off operation. The purifier also supports voice control via Google Assistant and Alexa, making it a top-of-mind product for consumers invested in a connected home.
Key Product: Smart Air Purifier 4 Pro
MARKET LEADER
Levoit has become a popular and influential brand, with the Core 400S standing out as an icon of smart, efficient air purification. It connects to the VeSync app, which provides a suite of smart controls, including creating customized schedules, setting timers, and receiving real-time air quality updates on your phone. The purifier's AirSight™ Plus laser dust sensor scans the surrounding air for particles, displaying the real-time PM2.5 value on both the unit and the app. This technology allows the Auto Mode to react intelligently to changes in air quality. The Core 400S also fully integrates with voice assistants like Amazon Alexa and Google Assistant, allowing for hands-free control over all its modes and fan speeds, solidifying its position as a trendy and user-friendly smart device.
Key Product: Core 400S
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest, coupled with increasing cultural relevance due to smart home integration and convenience features. While specific sales volume is unavailable, the search data suggests significant growth potential.
Search interest for smart air purifiers shows a significant upward trend, particularly in recent months. This indicates growing consumer interest and adoption of this technology.
Google Trends (12 Months)
TikTok Posts
11 posts analyzed
Singer