These massage guns feature Bluetooth connectivity to pair with a smartphone app. The companion apps provide guided massage routines tailored to specific muscle groups and activities.
Trend signals, demand data, and market insights for this product
75/100
growing
$70 - $489
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Therabody
A British actress and film producer, founder of the wellness brand Stripes Beauty, influential with a mature female audience focused on health and self-care.
Therabody
The star quarterback for the NFL's Buffalo Bills and a major influencer in professional sports. He is a "Performance Advisor" for Therabody.
Hyperice
An American track and field sprinter and a Nike and Hyperice sponsored athlete. She is a trendsetter for performance and athletic gear.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Therabody's latest innovation, the Theragun Sense, is uniquely designed for both physical recovery and mental wellness. It stands out with an easy-to-use LCD screen that visually guides users through step-by-step massage routines directly on the device. The device connects to the Therabody app, which offers a library of customizable guided routines that can be downloaded to the Theragun Sense for on-the-go access. A standout feature is its ability to connect with wearables like the Apple Watch and Garmin to provide AI-driven, personalized recovery plans based on the user's activity data. It also includes a biometric sensor for on-device heart rate readings and guided breathing exercises, pushing the trend beyond simple muscle relief into holistic stress reduction.
Key Product: Theragun Sense
MARKET LEADER
As Hyperice's most powerful percussion device, the Hypervolt 2 Pro is a favorite among serious athletes and those seeking deep-penetrating relief. It fully embraces the smart trend through its Bluetooth connectivity to the Hyperice App. This app, powered by HyperSmart™ technology, provides guided routines from top athletes and allows for automatic speed adjustments during a session, ensuring users are following the optimal recovery protocol. The app integration allows for a seamless and intelligent recovery process, making it a top-of-mind product for tech-savvy consumers focused on performance and recovery.
Key Product: Hypervolt 2 Pro
MARKET LEADER
The Theragun Prime Plus enhances the smart massage experience by integrating heat therapy with its percussive treatment. This model connects via Bluetooth to the Therabody app, where users can access guided routines and control the device's speed and monitor the force being applied. The app provides personalized treatment recommendations based on the user's needs, helping to optimize warm-ups and accelerate recovery. The combination of heat, percussive therapy, and smart, app-based guidance makes the Prime Plus an iconic example of how technology is pushing the boundaries of at-home recovery.
Key Product: Theragun Prime Plus
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