These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Yves Saint Laurent Rouge Sur Mesure is a revolutionary at-home device that allows users to create thousands of custom lipstick shades. Powered by L'Oréal's Perso technology, this smart device uses AI to recommend shades and connects to a mobile app where users can design their own colors. The device houses three different color cartridges from YSL's iconic velvet cream matte finish formula. Users can choose to create a shade from a "shade wheel," match a color from a photo, or use the "shade stylist" which recommends coordinating lip colors for any outfit. This product pushes the trend by putting the power of a makeup lab into the hands of the consumer, offering endless personalization and connecting a physical device to a digital app for a truly interactive beauty experience.
Key Product: Rouge Sur Mesure
MARKET LEADER
The Opte Precision System is a groundbreaking handheld device that digitally scans the skin to detect hyperpigmentation like age spots and sunspots with pinpoint accuracy. Functioning as a smart applicator, it then precisely applies a micro-serum to treat only the targeted spots, using 97% less product than traditional application methods. This device combines a digital camera, blue LED lights for analysis, and a micro-printer in one, essentially replacing a traditional serum bottle with a highly intelligent, targeted delivery system. It represents the pinnacle of personalized skincare, moving beyond general application to a "pixel-by-pixel" treatment, ensuring a flawless, natural look. The system connects the physical act of applying skincare with advanced digital analysis, making it a top-of-mind product for trend-conscious consumers seeking hyper-personalization.
Key Product: Opte Precision System
MARKET LEADER
La Roche-Posay's My Skin Track UV is a battery-free wearable sensor that measures and tracks personal UV exposure. This small electronic device clips onto clothing and syncs with a companion app via NFC (Near Field Communication) to provide real-time data on UV, pollen, pollution, and humidity levels. The app offers personalized advice and product recommendations based on the user's environment and skin concerns. While not a bottle itself, it's a key example of connected packaging technology in the skincare space, directly linking a physical product from a leading dermo-cosmetic brand to a digital health platform. It pushes the "Smart & Connected" trend by empowering consumers with scientific data to make informed decisions about sun protection, transforming a skincare routine into a proactive, data-driven health practice.
Key Product: My Skin Track UV
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows minimal search interest and no discernible sales volume, indicating very low engagement and commercial traction. While the concept is innovative, it has not yet captured a significant audience.
Search interest for smart and connected bottles has been consistently low, with a very recent, isolated spike. This suggests the concept is new and has not yet gained widespread traction.
Google Trends (12 Months)
TikTok Posts
Rhode
A model, media personality, and entrepreneur, Hailey Bieber has become a significant force in the beauty industry. Her influence stems from her "It girl" status and her minimalist, "glazed donut" aesthetic. Her brand, Rhode, launched in 2022 and quickly achieved cult status.
Kylie Cosmetics
A media mogul and entrepreneur who leveraged her immense social media following to build a beauty empire. As the founder of Kylie Cosmetics, she has fundamentally shaped modern beauty marketing and is a key figure in the evolution of the beauty industry.