These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A smart kettle that allows users to set and maintain precise water temperatures through the Mi Home app for remote control. It features an OLED screen displaying real-time water temperature, multiple preset and customizable temperature settings, a minimalist design, a stainless steel interior, and quiet boiling capabilities.
Key Product: Mi Smart Kettle Pro
MARKET LEADER
This kettle can be fully controlled via the Lasco app, allowing users to turn it on or off, set specific temperatures, and schedule boiling times. It is compatible with voice assistants like Amazon Alexa, Google Home, and Siri Shortcuts. The gooseneck spout design is suitable for specialty coffee brewing.
Key Product: Lasco Wifi Smart Kettle
MARKET LEADER
A smart kettle with advanced onboard controls instead of Wi-Fi connectivity. It features a touch-sensitive control panel with four preset temperature settings, a digital LED display showing the current water temperature, and a cool-touch, double-wall insulated body.
Key Product: IKW-715DS Smart Insulated Electric Kettle
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the strong upward momentum in search interest and the growing cultural relevance suggest significant potential. This indicates a healthy growth phase with increasing consumer engagement.
Search interest shows a clear upward trend, particularly in the latter half of the provided data. The theme is gaining traction due to increasing consumer tech-savviness and a desire for convenience.
Google Trends (12 Months)
Xiaomi
A multi-talented actress, singer, and prominent social media influencer in the Philippines, known as a "Global Endorser" and a "Millennial It Girl." She has been a brand ambassador for Xiaomi in the Philippines for three years.
Smeg
A highly acclaimed Filipino actress known for her versatile roles, including Daniela Mondragon in "Kadenang Ginto." She is also a respected family woman and influencer.