These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Fellow Stagg EKG Pro is an iconic choice for coffee and tea aficionados, celebrated for its elegant design and unparalleled precision. It pushes the smart control trend by offering full control via a smartphone app, allowing users to set and maintain water temperature to the degree. The kettle also features scheduling capabilities, enabling users to have water ready at a specific time. Its precision pour spout and minimalist aesthetic have made it a statement piece in modern kitchens. The full-color display on the base adds to its high-tech appeal.
Key Product: Stagg EKG Pro
MARKET LEADER
The COSORI Smart Gooseneck Kettle stands out for its seamless integration of smart technology at an accessible price point, making it a popular choice. It allows users to control and monitor the water temperature through the VeSync app, which also offers scheduling and keep-warm functions. This kettle embodies the smart control trend by bringing app-based precision to a wider audience. Its gooseneck spout is ideal for pour-over coffee, providing excellent flow control. The kettle features several preset temperatures for different types of tea and coffee, which can be selected via the app or on the kettle's base.
Key Product: Electric Gooseneck Kettle with Smart Control
MARKET LEADER
Breville's Smart Kettle Luxe is a premium option known for its user-friendly interface and robust build quality. While it doesn't rely on a smartphone app for its primary smart features, it pushes the trend with its five preset temperature settings for different beverages like green tea, black tea, and French press coffee, which are easily selectable on the illuminated base. This provides a 'smart' and controlled brewing experience without the need for a phone. The kettle also features a soft-opening lid to prevent hot water splashes and a 20-minute keep-warm function. Its large capacity and rapid boil feature make it a practical and stylish addition to any kitchen.
Key Product: Smart Kettle Luxe
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable and premium sales are consistent, the value segment shows declining sales, preventing a higher score. The overall trend indicates a mature product with steady but not rapidly growing demand.
Search interest for smart control kettles has remained relatively stable over the observed period, indicating a consistent level of consumer interest. Sales volumes in the premium segment are also stable, suggesting the product has found a steady market.
Google Trends (12 Months)
TikTok Posts
93 posts analyzed
Fellow
A prominent model and media personality.
Fellow
A reality television star and entrepreneur.
Fellow
A model and media personality.