These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Electrolux Expert EKP70 has established itself as a leading choice for consumers seeking precision and style. Its standout feature is the "PerfectSense" technology, which allows users to select from seven different temperature settings ranging from 40°C to 100°C via an intuitive digital interface on the base. This precise control caters to a variety of beverages, from mate and specialty teas to coffee and baby formula, pushing the trend of customized brewing. The kettle also features a "Keep Warm" function that maintains the desired temperature for up to 40 minutes. Its premium textured stainless steel finish, combined with a clear water level indicator and a pop-up lid, merges high-tech functionality with a sophisticated design that is highly sought after in modern Brazilian kitchens.
Key Product: Expert EKP70
MARKET LEADER
The Philco Digital Glass PCHD is a visually striking kettle that perfectly captures the digital trend with its glass body and illuminated digital display. This model allows users to adjust the temperature precisely, a feature highlighted in numerous reviews as ideal for tea enthusiasts who understand that different types require specific water temperatures to avoid bitterness. The kettle's glass jar allows users to watch the water boil, enhanced by a blue LED light that adds a modern aesthetic. It also includes a keep-warm function and an audible alert upon reaching the set temperature, adding a layer of smart convenience. Its rapid boiling and digital controls have made it a popular and iconic choice for those wanting to showcase a tech-forward appliance in their kitchen.
Key Product: Digital Glass PCHD
MARKET LEADER
The Oster Digital Black kettle is a prominent player in the smart kettle category, known for its sleek, modern aesthetic and user-friendly digital interface. It features a touch panel with four pre-programmed temperature settings (40°C, 60°C, 90°C, and 100°C) designed for specific uses like baby formula, delicate teas, and coffee. This simplifies the process for users, pushing the trend of effortless precision. A key feature that sets it apart is the extended "Keep Warm" function, which can maintain the water temperature for up to four hours. The kettle's double-wall construction, with a stainless steel interior and a plastic exterior, ensures the outside remains cool to the touch, blending safety with its smart capabilities. Its combination of a touch display, pre-set programs, and safety features makes it a top-of-mind product for trend-conscious consumers in Brazil.
Key Product: Digital Black OCEL950
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the search interest shows a positive trajectory, suggesting increasing engagement. The trend is driven by smart home adoption and convenience, indicating potential for further growth.
Search interest shows a general upward trend with some fluctuations, indicating growing consumer interest. The trend is supported by increasing adoption of smart home technology and a desire for convenience.
Google Trends (12 Months)
Electrolux
A highly influential figure in the Brazilian culinary scene, known as a chef, cookbook author, TV host, and founder of the food media platform "Panelinha". She has a co-branded line of kitchen appliances with Electrolux.
Philips Walita
A major Brazilian celebrity, known as a comedian, actress, TV host, and social media influencer. She is the brand ambassador for Philips Walita.