These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The EKOS line's packaging uses post-consumer recycled (PCR) plastic and offers refills to reduce waste. It is interactive through QR codes that link consumers to stories about the Amazonian communities harvesting the ingredients, the benefits of the bioactive components, and Natura's conservation efforts, providing transparency on the product's sustainable journey.
Key Product: Natura EKOS Frescor Eau de Toilette (with refill option)
MARKET LEADER
As part of the 'Boti Recicla' program, which encourages returning empty containers, this product line's packaging is made from plastic derived from sugarcane, a renewable resource. The brand also uses recycled materials like PET PCR for new packaging, making the consumer an active participant in the brand's sustainability mission.
Key Product: Cuide-se Bem Body Lotion (packaged in green plastic)
MARKET LEADER
This product features minimalist, recyclable packaging (like PET). The brand educates its audience on proper recycling and co-creates with its community. In response to consumer feedback, Sallve is developing reusable packaging with a refill system, making the packaging a topic of conversation and collaboration.
Key Product: Sallve TĂ´nico Renovador (Tonic Renovator)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there's a recent surge in interest, the overall search volume remains low and inconsistent, indicating limited current engagement and no established sales volume.
Search interest for smart and interactive bottles has been consistently low, with a very recent, sharp, but isolated spike. This suggests the concept is new and gaining initial attention.
Google Trends (12 Months)
Boca Rosa Beauty
One of Brazil's most powerful beauty entrepreneurs who began as a YouTuber and transformed her influence into a successful independent makeup brand. She is a major driver of beauty trends in the mass market.
Aura Beauty
An actress and digital influencer with millions of followers who has leveraged her massive online presence to enter the business world. Her influence is particularly strong among the younger generation in Brazil.