This trend involves integrating digital technologies such as QR codes to provide consumers with more product information. Information can include ingredients, usage tutorials, or the brand story.
Trend signals, demand data, and market insights for this product
30/100
emerging
R$6 - R$59
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Boca Rosa Beauty
One of Brazil's most powerful beauty entrepreneurs who began as a YouTuber and transformed her influence into a successful independent makeup brand. She is a major driver of beauty trends in the mass market.
Aura Beauty
An actress and digital influencer with millions of followers who has leveraged her massive online presence to enter the business world. Her influence is particularly strong among the younger generation in Brazil.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The EKOS line's packaging uses post-consumer recycled (PCR) plastic and offers refills to reduce waste. It is interactive through QR codes that link consumers to stories about the Amazonian communities harvesting the ingredients, the benefits of the bioactive components, and Natura's conservation efforts, providing transparency on the product's sustainable journey.
Key Product: Natura EKOS Frescor Eau de Toilette (with refill option)
MARKET LEADER
As part of the 'Boti Recicla' program, which encourages returning empty containers, this product line's packaging is made from plastic derived from sugarcane, a renewable resource. The brand also uses recycled materials like PET PCR for new packaging, making the consumer an active participant in the brand's sustainability mission.
Key Product: Cuide-se Bem Body Lotion (packaged in green plastic)
MARKET LEADER
This product features minimalist, recyclable packaging (like PET). The brand educates its audience on proper recycling and co-creates with its community. In response to consumer feedback, Sallve is developing reusable packaging with a refill system, making the packaging a topic of conversation and collaboration.
Key Product: Sallve Tônico Renovador (Tonic Renovator)
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