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Trend: emerging

Smart & Interactive Cosmetic Tube

  • -This trend involves the integration of digital technologies into cosmetic tube packaging to enhance consumer engagement.
  • -Features like QR codes and Near Field Communication (NFC) tags provide consumers with access to a wealth of information, such as detailed ingredient lists, tutorials, and brand stories.
  • -Augmented Reality (AR) features can offer virtual try-on experiences, making the purchasing decision more interactive and fun.
  • -This "connected packaging" transforms the tube from a simple container into a digital touchpoint for the brand.
Smart & Interactive Cosmetic Tube image 1
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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

L'Oréal

MARKET LEADER

Has explored integrating QR codes on products globally for interactive experiences. In the Philippines, the brand has used QR codes for virtual try-ons for hair color and makeup, but a specific cosmetic tube product with this technology is not prominent in the market.

Nivea

MARKET LEADER

Has experimented with interactive packaging, such as a campaign in Brazil using QR codes for a personalized skincare quiz. There is no evidence of a similar large-scale, interactive campaign for their cosmetic tube products in the Philippines.

Ever Bilena

MARKET LEADER

A local Philippine industry leader focused on sustainability and reducing plastic waste. Its current product lines do not feature smart and interactive cosmetic tubes as a key attribute.

BLK Cosmetics

MARKET LEADER

A local Philippine brand known for its travel-friendly and multi-use products. Its current product lines do not feature smart and interactive cosmetic tubes.

Sunnies Face

MARKET LEADER

A local Philippine brand recognized for its minimalist and modern design aesthetic. Its current product lines do not feature smart and interactive cosmetic tubes.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Local-NIIMBOT N1/B18 Thermal transfer smart bluetooth line jewelry gardening medical label machine
Shopee
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Local-NIIMBOT N1/B18 Thermal transfer smart bluetooth line jewelry gardening medical label machine

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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

emerging
30

While there is growing cultural excitement around interactive packaging, particularly with tech-savvy younger consumers, the search interest has been flat until a very recent, sharp increase. Without sales data, it's difficult to gauge commercial traction, but the current trend suggests it's a niche product with potential.

Search interest for smart and interactive cosmetic tubes has been consistently low, indicating it is in the early stages of adoption. The recent spike in interest suggests a potential for growth as consumers become more aware of this innovative packaging.

Google Trends (12 Months)

Dec 24Dec 25