These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
For the Christmas 2022 season, the brand included a "Magic Christmas Card" in its gift kits. This card contained a QR code that, when scanned, unlocked a personalized augmented reality experience, allowing the gift-giver to add a unique digital message. This initiative blends the physical gift with a digital, emotional layer, familiarizing consumers with scanning QR codes for a beauty-related experience.
Key Product: Kit Presente Natal (e.g., L'eau de Lily, Malbec Bleu) with Cartão Mágico de Natal
MARKET LEADER
The packaging for the popular Ekos line, including the Hand Pulp tubes, features a QR code. Scanning the code allows consumers to delve deeper into the product's story, revealing information about the Amazonian ingredients, their origins, and the communities that harvest them, reinforcing the brand's commitment to transparency and sustainability.
Key Product: Ekos Castanha Polpa Hidratante para MĂŁos
MARKET LEADER
The perfume's cap is embedded with NFC (Near Field Communication) technology. By bringing a smartphone close to the cap, consumers are directed to the "Her Code Hotel," an exclusive online platform with content related to female pleasure. This creates a seamless and direct channel for consumer engagement, offering an experience that goes far beyond the product itself.
Key Product: Her Code Eau de Parfum
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural attention driven by innovation and personalization. While sales data is unavailable, the increasing search engagement suggests high potential for volume growth.
Interest in smart and interactive tubes is building momentum, with search interest showing a clear upward trend. This indicates a growing consumer appetite for innovative packaging solutions.
Google Trends (12 Months)
O Boticário
Deborah Secco is a highly acclaimed and popular Brazilian actress, with a career spanning decades in television, film, and theater. Her immense public recognition and influence make her a powerful figure for endorsing new product concepts. Secco is known for her sophisticated and modern image, aligning with brands that push for innovation.
O Boticário
Carolina Dieckmann is another top-tier Brazilian actress with a long and successful career, making her a household name in Brazil. Her association with a product lends it significant credibility and visibility. She is often seen as a trendsetter in fashion and beauty.
O Boticário
Luana Piovani is a well-known Brazilian actress and television personality, recognized for her outspoken nature and strong presence in the media. Her involvement in the initial launch campaign helped establish the product's bold and empowering message.