These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An icon in the modern perfume world, Good Girl by Carolina Herrera perfectly captures the sophisticated gourmand trend with its daring and complex composition. The fragrance is built on a foundation of rich and dark notes of roasted tonka bean and cacao, which provide a creamy, indulgent, and almost edible allure. This is masterfully contrasted with a luminous floral wave of jasmine and tuberose. The inclusion of almond and coffee in the opening notes further cements its place in the gourmand category, but with a bitter, stimulating edge that prevents it from being merely sweet. This duality creates a "floriental" scent that is both powerful and sensual, pushing the gourmand trend into a more refined and multifaceted territory, far from a simple dessert-like fragrance. Its immense popularity makes it a top-of-mind choice for consumers seeking a bold, trendy, and sophisticated statement.
Key Product: Good Girl Eau de Parfum
MARKET LEADER
La Vie Est Belle is a pillar of the floral gourmand category and a fragrance that continues to be a bestseller in the Brazilian market. Its composition is a masterclass in balancing sweetness with elegance. The scent's gourmand heart is defined by a delicious blend of vanilla, praline, and fava tonka, creating a warm and addictive trail. However, it achieves its sophistication by weaving these edible notes with noble florals like Iris Pallida, one of the most precious ingredients in perfumery, alongside jasmine and orange blossom. The opening of pear and blackcurrant adds a touch of juicy fruitiness that brightens the composition. La Vie Est Belle established that a gourmand scent could be elegant and joyful, making it an iconic and top-of-mind fragrance for those who desire a sweet but decidedly chic and feminine perfume.
Key Product: La Vie Est Belle Eau de Parfum
MARKET LEADER
As a leading national brand, O Boticário expertly interprets global trends for the Brazilian consumer, and Coffee Woman Seduction is a prime example of a locally beloved sophisticated gourmand. The fragrance is built around a sensual and creamy blend of white chocolate, cupcake accord, and an exclusive extract of Arabic coffee. This combination creates a distinctly gourmand profile that is both inviting and intriguing. What elevates it to a sophisticated level is the balance achieved with fruity top notes of lychee and kiwi and a warm, woody base with musk. It is often described as a more mature and sensual take on the sweet theme, avoiding a "childish" or overly sugary feel, making it a go-to for evening wear and special occasions.
Key Product: Coffee Woman Seduction Desodorante ColĂ´nia
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and is gaining cultural traction with descriptions highlighting sophisticated and comforting aspects. While specific sales volume is unavailable, the growing search interest suggests increasing commercial potential.
Search interest shows a significant upward trend, particularly in recent weeks, indicating growing consumer curiosity. The trend is described as evolving and gaining complexity, suggesting it's moving beyond its initial phase.
Google Trends (12 Months)
4 posts analyzed
Van Cleef & Arpels
A leading Brazilian actress and digital influencer, Bruna Marquezine rose to fame as a child actor and has since become one of the country's most influential personalities in fashion and beauty. With a massive following on social media, her style choices and endorsements hold significant sway over the mass market, making her a powerful trendsetter.
Puzzy by Anitta
Anitta is a global music superstar and one of Brazil's most powerful and influential celebrities. Known for her chart-topping music and bold business ventures, she has a profound impact on trends both locally and internationally. Her entrepreneurial spirit extends to the beauty world, where she has successfully launched her own products.
We Pink
Virginia Fonseca is a powerhouse digital influencer and entrepreneur in Brazil with a massive and highly engaged online audience. Through her brand We Pink, she has launched numerous viral beauty products, demonstrating her immense influence and ability to shape consumer preferences in the Brazilian mass market.