These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Ultra Violette has cemented its status as Australia's cool-girl sunscreen brand, and its hand and body "SKINSCREEN™" is a testament to its innovative approach. The Extreme Screen is designed for those who dislike the feel of traditional sunscreen. It offers a lightweight, creamy texture that hydrates like a body moisturiser while providing a high level of broad-spectrum SPF50+ protection. Its formula is 4-hour water-resistant and contains nourishing ingredients like Vitamin E and Aloe Vera to soothe the skin. With a subtle shimmer and a light coconut scent, it pushes the trend by making daily sun protection for the hands a luxurious and desirable experience rather than a chore.
Key Product: Extreme Screen Hydrating Hand & Body SKINSCREEN SPF50+
MARKET LEADER
Mecca Cosmetica's "To Save Face" has achieved cult status in Australia as a go-to daily facial sunscreen, and its popularity extends to its use as a high-performance hand cream among the beauty-conscious. While not exclusively a hand cream, its lightweight, non-greasy, and cosmetically elegant formula makes it an iconic product for this purpose. It provides very high SPF50+ broad-spectrum protection without leaving a white cast, a crucial factor for daily use. The product's success lies in its ability to feel like a luxurious lotion while delivering serious sun protection, encouraging the habit of applying SPF to the hands as a seamless part of a skincare routine.
Key Product: To Save Face SPF50+ Superscreen
MARKET LEADER
Hello Sunday is a modern skincare brand that has quickly gained traction for its focus on making SPF a daily habit. "The One For Your Hands" is a dedicated hand cream with SPF 30, specifically targeting the needs of this often-neglected area. Its ultra-light, quick-to-absorb formula is designed to moisturise and help repair signs of photoaging without a greasy feel, making it perfect for on-the-go application. The inclusion of skin-loving ingredients like hyaluronic acid, aloe vera, and jojoba oil highlights the trend of combining effective sun protection with nourishing skincare benefits.
Key Product: The One For Your Hands - Hand Cream SPF 30
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement driven by cultural relevance and increasing search interest. While specific sales volume data is unavailable, the upward trajectory in searches indicates significant growth potential.
Search interest for SPF protection hand cream shows a generally upward trend with some fluctuations. The growing awareness around preventative skincare and outdoor protection suggests continued momentum.
Google Trends (12 Months)
TikTok Posts
47 posts analyzed
Ultra Violette
Co-founder of Ultra Violette and a prominent figure in the Australian beauty industry. Previously worked in product development and marketing for MECCA.
Ultra Violette
Co-founder of Ultra Violette and a prominent figure in the Australian beauty industry. Previously worked in product development and marketing for MECCA.