These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
As a dermatologist-loved brand, EltaMD has expanded its trusted sun protection line with this innovative mist. The UV AOX Mist is celebrated for its lightweight, water-resistant formula that is packed with antioxidants like vitamins C and E to offer protection against free radicals. It utilizes a unique white-to-clear technology to ensure even and complete coverage without leaving a greasy residue. This product pushes the trend by combining high-level, broad-spectrum sun protection with the skin-defending benefits of antioxidants in a convenient, easy-to-apply spray format that leaves a hydrated, silky finish.
Key Product: UV AOX Mist Broad-Spectrum SPF 40
MARKET LEADER
Kopari has captured the "glass skin" trend in a bottle with this viral setting mist. The product is designed to give the skin a shimmery, luminous glow while providing high SPF 50 protection. Its formula is infused with hydrating ingredients like hyaluronic acid and polyglutamic acids, making it a go-to for a dewy, radiant look. The Sunglaze Sheer Setting Mist has become a top-of-mind product for trend-aware consumers by merging the functions of a makeup setting spray, a highlighter, and a powerful sunscreen, all while delivering a desirable glowy finish that has made it a social media sensation.
Key Product: Sunglaze Sheer Setting Mist Sunscreen SPF 50
MARKET LEADER
Hailing from Australia, Ultra Violette is considered a major innovator in the "skinscreen" category, and the Preen Screen is a prime example of their forward-thinking approach. This reapplication mist is specifically designed to be used over makeup, offering a super-fine spray that doesn't disrupt your look. It's packed with skin-soothing and healing niacinamide (Vitamin B3) to help reduce redness, making it more than just a sunscreen. This product embodies the protective mist trend by focusing on the crucial step of reapplication, encouraging consistent sun safety with a formula that enhances the skin with a glowy finish and beneficial ingredients.
Key Product: Preen Screen SPF50 Reapplication Mist Skinscreen
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest has recently surged, sales in the value segment are growing, and the premium segment shows a cooling trend. The overall engagement is high due to the product's practical appeal and increasing awareness of sun protection.
Search interest shows a recent upward trend after a period of stability, indicating growing consumer attention. The product's convenience and health benefits are driving this increased interest.
Google Trends (12 Months)
TikTok Posts
39 posts analyzed
3 posts analyzed
Naked Sundays
A powerhouse influencer and member of the Kardashian family. Following a personal experience with melanoma, she has become a vocal advocate for sun safety.
Cay Skin
American singer and actress, known for her role in the Peacock series "Bel-Air." As a prominent figure for Gen Z, her beauty choices and product recommendations carry significant weight with a younger, trend-conscious audience.
Cay Skin
World-renowned Canadian model and activist who has broken barriers in the fashion industry. As the founder of Cay Skin, she is a credible and influential voice in the sun care space.