These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The original traceless hair tie, invisibobble is a cult-favorite known for its innovative spiral shape that avoids hair breakage and kinks. Designed with HAIRLOVETECH™, these hair ties provide a strong, yet comfortable hold for all-day wear while reducing damage and marks. The smooth, waterproof material ensures they don't get tangled in wet hair and are exceptionally hygienic. Their unique design minimizes tension, preventing headaches often associated with tight ponytails.
Key Product: Original Traceless Spiral Hair Tie
MARKET LEADER
Kitsch's Spiral Hair Ties are a top-rated and trendy option, celebrated for providing a secure, all-day hold without causing creases or damage. These coils are crafted from high-quality, recycled materials, making them a sustainable choice. The spiral construction is gentle on the hair, preventing snagging and breakage while ensuring a comfortable fit that doesn't slip, making them suitable for various hair types, from thick to fine. They are often sold in stylish color palettes to match different hair shades.
Key Product: Spiral Hair Ties
MARKET LEADER
Gimme Beauty's Spiral Elastic Hair Bands are engineered for a superior, long-lasting hold that keeps ponytails secure and free of creases. The design focuses on reducing tension and denting, which helps to prevent hair damage and pulling. These soft spiral ties are comfortable enough for all-day wear and can be worn on the wrist without discomfort, making them a practical and popular choice for a variety of hair lengths and types.
Key Product: Spiral Elastic Hair Bands
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
Spiral cord hair ties demonstrate strong sales growth in both value and premium segments, coupled with increasing search interest and cultural relevance. This indicates a healthy and expanding market presence.
Search interest for spiral cord hair ties shows a generally upward trend with some fluctuations, indicating growing popularity. The product's functional benefits and retro appeal are driving this increased attention.
Google Trends (12 Months)
TikTok Posts
58 posts analyzed
invisibobble
A model, media personality, and founder of the popular skincare brand Rhode, Hailey Bieber is a significant trendsetter in the US market. Her "off-duty model" and "clean girl" aesthetics are widely followed.
Kitsch
An acclaimed actress and producer, Kerry Washington's style is often polished and sophisticated. Her mention of specific brands highlights her preference for quality and hair health.
invisibobble or TELETIES
A Dutch influencer with a massive global following and founder of the luxury haircare brand Gisou. Her content often focuses on maintaining healthy, beautiful hair.