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Trend: sustained

Stylish & Fashion-Forward Hardside Luggage

This trend focuses on hardside luggage that makes a style statement, with an emphasis on aesthetics, color, and design. Luggage is increasingly seen as a fashion accessory that complements a traveler's personal style.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

60/100

Trend Status

sustained

Retail Price Range

₱142 - ₱4,455

Trend signals, demand data, and market insights for this product

  • This trend focuses on hardside luggage that makes a style statement, with an emphasis on aesthetics, color, and design.
  • Luggage is increasingly seen as a fashion accessory that complements a traveler's personal style.
  • Popular designs include minimalist and sleek looks, as well as those with unique textures, patterns, and a wide range of color options from pastels to metallics.
  • Brands are collaborating with designers and offering customizable options to appeal to fashion-conscious consumers.
Stylish & Fashion-Forward Hardside Luggage main image
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
60

Google Trends (12 Months)

Feb 25Feb 26

Social Signals

Celebrity Adoption

Cha Eun-woo

Rimowa

South Korean singer, actor, and model, member of the K-pop group ASTRO with a massive following in the Philippines.

Pia Wurtzbach

Louis Vuitton

Miss Universe 2015, a Filipino-German model, actress, and entrepreneur with global influence.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

TZJM Aluminum Frame ABS+PC Luggage Travel Bag Reinforced Wheels Luggage Hard Case
ShopeeBESTSELLER
TZJM₱1,139

TZJM Aluminum Frame ABS+PC Luggage Travel Bag Reinforced Wheels Luggage Hard Case

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20/24-Inch Lightweight Luggage – Waterproof, Scratch-Resistant Suitcase with Large Capacity (7kg)
ShopeeBESTSELLER
₱816

20/24-Inch Lightweight Luggage – Waterproof, Scratch-Resistant Suitcase with Large Capacity (7kg)

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Waterproof Hard Shell Mini Suitcase Cross Body Travel Toiletry Handbag with Adjustable Strap Large Capacity
Shopee
₱150

Waterproof Hard Shell Mini Suitcase Cross Body Travel Toiletry Handbag with Adjustable Strap Large Capacity

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TZJM Aluminum Frame ABS+PC Luggage Travel Bag Reinforced Wheels Luggage Hard Case
ShopeeBESTSELLER
TZJM₱1,279

TZJM Aluminum Frame ABS+PC Luggage Travel Bag Reinforced Wheels Luggage Hard Case

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Freebird 20 Inch ABS+PC Hard Case Luggage Trolley Hand Carry Maleta Durable suitcase
ShopeeBESTSELLER
Freebird₱1,526

Freebird 20 Inch ABS+PC Hard Case Luggage Trolley Hand Carry Maleta Durable suitcase

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Turqgast2025 New Style 14-Inch Small Luggage 3-Segment Adjustable Handle Combination Lock Travel Storage Bag
Shopee
₱957

Turqgast2025 New Style 14-Inch Small Luggage 3-Segment Adjustable Handle Combination Lock Travel Storage Bag

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Samsonite product

Samsonite

MARKET LEADER

The Samsonite Minter is a prime example of design-forward luggage that perfectly captures the trend of sophisticated and elegant travel gear. Its clean, vertical-grooved design is accented with subtle copper or rose-gold trim, giving it a luxurious and modern aesthetic that appeals to fashion-conscious consumers. Beyond its looks, the Minter incorporates practical, high-end features like the Aero-Trac™ II suspension wheel system, which ensures a smooth and quiet roll, reducing noise and vibration. A standout feature that pushes the trend of thoughtful design is the integrated front hanging hook, allowing travelers to conveniently carry an extra bag or coat. This blend of elegant visuals and innovative, practical details makes the Minter a top-of-mind choice for those who want their luggage to be both a statement piece and a highly functional travel companion.

Key Product: Minter

American Tourister product

American Tourister

MARKET LEADER

The American Tourister Curio is iconic for its vibrant, playful design that has become a favorite among trendy and youthful travelers in the Philippines. Its most recognizable feature is the concentric circular pattern that ripples out from the central logo, creating a visually striking and energetic look that stands out on any baggage carousel. Often described as having a vintage-inspired or retro-futuristic aesthetic, the Curio collection is available in a wide array of bold and fashionable colors, allowing travelers to express their personality. This focus on a distinctive, eye-catching design, combined with the brand's reputation for durability and value, has cemented the Curio as the go-to choice for those who see their luggage as a fun and essential part of their travel outfit.

Key Product: Curio

Delsey product

Delsey

MARKET LEADER

The Delsey Chatelet Air 2.0 is widely regarded as the epitome of stylish and chic luggage, embodying a timeless Parisian elegance. Its iconic design features a clean, minimalist shell complemented by elegant vegan leather accents on the handles and corner protectors. This combination of materials and its availability in sophisticated colors like "Angora" (a creamy white) make it a symbol of luxury and high fashion in the travel world. The Chatelet Air 2.0 pushes the fashion-forward trend by seamlessly fusing its stunning aesthetics with high-end functionality, such as Delsey's patented Zip Securitech and silent-running dual-density wheels. It is the top choice for trend-aware consumers who seek a suitcase that is both incredibly durable and exudes an air of effortless sophistication.

Key Product: Chatelet Air 2.0

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