This trend focuses on reducing waste with reusable vessels and candle refill kits. These candles often feature clean-burning, natural waxes like soy or coconut blends and non-toxic fragrances.
Trend signals, demand data, and market insights for this product
68/100
growing
$6 - $43
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
As Ever
Duchess of Sussex, global influencer, and founder of the lifestyle brand As Ever, with a focus on personal storytelling and curated living.
Le Labo
A-list actress and a prominent figure in fashion and lifestyle with significant influence on consumer trends through her social media presence.
Henry Rose
Veteran actress and entrepreneur in the clean beauty and fragrance space, founder of the brand Henry Rose, which is based on ingredient transparency and environmental responsibility.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Arbor Made is a brand built entirely around a reusable and refillable candle system. Their patent-pending candle jar features a flexible, push-up silicone base for easy removal of leftover wax. The system is designed for a new, custom-fit wax refill to be dropped into the durable ceramic vessel. The refills are made from 100% all-natural soy wax, use organic cotton wicks, and feature non-toxic, phthalate-free fragrances. The brand also offers carbon-neutral shipping and compostable packaging.
Key Product: Reusable Candle Jar Starter Bundle
MARKET LEADER
Voluspa has introduced a refillable program for its iconic Japonica Collection, allowing consumers to reuse their decorative glass jars. The system starts with a set including a glass vessel and a candle insert, with subsequent refills sold separately. These refills come in a biodegradable and home-compostable cup filled with the brand's signature clean-burning coconut wax blend, addressing the issue of single-use candle jars.
Key Product: Japonica Collection Refillable Candle
MARKET LEADER
Pott Candles, a UK-based brand, focuses on artisanal craftsmanship with a core product line of hand-thrown ceramic pots designed as lifetime keepsakes. Customers select a pot and their first candle, then purchase subsequent refills. The refilling process involves removing old wax after a brief soak in warm water. The refills use a natural rapeseed and coconut wax blend. A subscription service is also available to encourage reuse.
Key Product: Pott Candle Starter Set
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