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Trend: growing

Sustainable "Blue Beauty" Skincare

  • -"Blue Beauty" is a sustainability movement within the beauty industry that focuses on protecting the planet's oceans and waterways.
  • -It goes beyond "green" beauty by specifically addressing the environmental impact of products on marine life.
  • -Key tenets include using ocean-safe ingredients, minimizing water waste, and utilizing responsible and often recycled or refillable packaging.
  • -The movement also involves supporting ocean conservation efforts.
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1

Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

OSEA product

OSEA

MARKET LEADER

A pioneer in marine-based skincare, OSEA is renowned for its use of sustainably sourced seaweed. The brand's commitment to "Blue Beauty" is exemplified through its responsible harvesting practices and glass packaging. The Undaria Algae Body Oil has become an iconic product, celebrated for its luxurious feel and visible results. It pushes the trend by showcasing the efficacy of sustainably sourced marine botanicals, proving that ocean-derived ingredients can power high-end, effective skincare without depleting marine resources. The product's signature ingredient, Undaria seaweed, is soaked in barrels of botanical oils for months to infuse the oil with its rich nutrients.

Key Product: Undaria Algae Body Oil

Biossance product

Biossance

MARKET LEADER

Biossance is a leader in biotech beauty, championing the "Blue Beauty" movement by creating sustainable alternatives to traditional marine-derived ingredients. The brand's foundation is its 100% plant-based squalane, derived from renewable sugarcane. This innovation directly protects marine ecosystems by eliminating the need for squalene harvested from shark livers, saving millions of sharks annually. The Squalane + Marine Algae Eye Cream is a top-of-mind product that demonstrates this principle. It pairs the brand's signature sustainable squalane with marine algae to deliver potent anti-aging results, pushing the trend by proving that lab-grown ingredients can be both highly effective and crucial for ocean conservation.

Key Product: Squalane + Marine Algae Eye Cream

REN Clean Skincare product

REN Clean Skincare

MARKET LEADER

REN Clean Skincare has established itself as a trailblazer in the "Blue Beauty" space through its aggressive commitment to sustainability, particularly with its "Zero Waste" pledge. The brand tackles the critical issue of ocean plastic pollution head-on by using reclaimed and ocean-bound plastics in its packaging. The Atlantic Kelp and Magnesium Anti-Fatigue Body Wash is an iconic product that perfectly encapsulates this mission. It combines sustainably sourced Atlantic kelp and magnesium with a bottle made from 100% recycled plastic, partly sourced with the help of global NGOs from oceans and beaches. This product pushes the trend by directly linking the use of marine ingredients with a tangible solution to ocean plastic waste, setting a new standard for packaging responsibility in the industry.

Key Product: Atlantic Kelp and Magnesium Anti-Fatigue Body Wash

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Blue Lagoon - Natural Nourishing - Hydrating Balm - Lip Moisturizer for Women - Moisturizing Balm - Sustainable, Bioactive Icelandic Skincare (0.33 oz | 10 ml)
Amazon
Blue Lagoon Iceland$25

Blue Lagoon - Natural Nourishing - Hydrating Balm - Lip Moisturizer for Women - Moisturizing Balm - Sustainable, Bioactive Icelandic Skincare (0.33 oz | 10 ml)

4.3
(84)
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Pretty farm girl Blue Beauty Tallow Face Cream - Ultra-Hydrating & Rejuvenating - Blue Tansy Flower Oil Scent - Handmade - All Skin Types - For Around the Eyes, Neck, and Lips
Amazon
Pretty farm girl$41

Pretty farm girl Blue Beauty Tallow Face Cream - Ultra-Hydrating & Rejuvenating - Blue Tansy Flower Oil Scent - Handmade - All Skin Types - For Around the Eyes, Neck, and Lips

4.6
(39)
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Blue Lagoon - Deep Cleansing Silica Face Mask For Enhanced Glow - Hydrating and Moisturizing Face Mask - Hydrating Mask Skin Care - Sustainable, Bioactive Icelandic Skincare (1 oz | 30 ml)
Amazon
Blue Lagoon Iceland$45

Blue Lagoon - Deep Cleansing Silica Face Mask For Enhanced Glow - Hydrating and Moisturizing Face Mask - Hydrating Mask Skin Care - Sustainable, Bioactive Icelandic Skincare (1 oz | 30 ml)

4.1
(95)
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Honestly Essential Blu Jade Facial Serum | Hydrating Face Serum for Women with Emu Oil & Rose Geranium | Nourishing & Rejuvenating Skin Serums for Face | Moisturizing Skincare – 1 oz
Amazon
Honestly Essential$25

Honestly Essential Blu Jade Facial Serum | Hydrating Face Serum for Women with Emu Oil & Rose Geranium | Nourishing & Rejuvenating Skin Serums for Face | Moisturizing Skincare – 1 oz

4.1
(36)
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MOB Beauty Cream Clay Eyeshadow M141 – Smoky Cornflower Blue | Skincare-Infused, Vegan, Blendable Cream-to-Velvet Finish, Buildable Pigment, Clean Eyeshadow in Sustainable, Biodegradable Compact
Amazon
MOB$20

MOB Beauty Cream Clay Eyeshadow M141 – Smoky Cornflower Blue | Skincare-Infused, Vegan, Blendable Cream-to-Velvet Finish, Buildable Pigment, Clean Eyeshadow in Sustainable, Biodegradable Compact

4.2
(37)
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Evolve Organic Beauty - Blue Velvet Ceramide Serum | Hydrate, Nourish, Soothe | Plant-Based Squalane Oil, Camellia Oil, Blue Tansy | Small Batch, Vegan Clean Beauty (1 fl oz | 30 ml) Package May Vary
Amazon
Evolve Organic Beauty$47

Evolve Organic Beauty - Blue Velvet Ceramide Serum | Hydrate, Nourish, Soothe | Plant-Based Squalane Oil, Camellia Oil, Blue Tansy | Small Batch, Vegan Clean Beauty (1 fl oz | 30 ml) Package May Vary

5.0
(4)
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3

Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
55

While search interest is growing and cultural excitement is building around sustainability, sales volumes remain modest. The premium segment shows promising growth from a low base, contributing to a medium overall trend score.

Search interest shows a clear upward trajectory with recent spikes, indicating growing consumer curiosity. The trend is gaining traction as consumers become more aware of ocean-friendly beauty practices.

Google Trends (12 Months)

Dec 24Dec 25

Social Signals

99

TikTok Posts

🎵 TikTokTrendingHigh Sentiment
Positive
52.2%
Neutral
45.6%
Negative
2.2%

99 posts analyzed

Celebrity Adoption

Pamela Anderson

Sonsie

A long-time activist and cultural icon, Pamela Anderson has advocated for animal rights and environmental causes for decades. In January 2024, she became the co-founder and owner of the skincare brand Sonsie. Her dedication to vegan and cruelty-free living makes her a powerful voice in sustainable skincare.

Hyram Yarbro

Selfless by Hyram

A prominent skincare influencer on TikTok and YouTube, known for his ingredient-focused and honest product reviews. In 2021, he co-founded his skincare line, Selfless by Hyram, with a mission of creating social and environmental change.

Dua Lipa

DUA by AB Science

An international pop superstar who co-founded her own skincare line, DUA by AB Science, in collaboration with Augustinus Bader in late 2025. The brand's philosophy is centered on providing clean, effective, and effortless skincare backed by scientific research.