This theme encompasses cleansers from brands that prioritize environmental and ethical responsibility. This includes using sustainably sourced, natural, or biotech-derived ingredients, offering refillable options, and utilizing eco-friendly packaging.
Trend signals, demand data, and market insights for this product
30/100
emerging
R$10 - R$110
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Biowash
Brazilian chef, television presenter, and a prominent voice in the fields of nutrition and sustainable living. She is an advocate for agroecology, organic food, and conscious consumption.
Bemgloria
Acclaimed Brazilian actress with a career in television and film. She is the founder of the sustainable brand Bemgloria, which focuses on Brazil's biodiversity.
Bemgloria
Acclaimed Brazilian actress with a career in television and film. She is the founder of the sustainable brand Bemgloria, which focuses on Brazil's biodiversity.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout in the waterless beauty trend, this solid facial cleansing bar offers a potent treatment that goes beyond conventional soaps. Its formula is built on a 100% vegetable base, completely eliminating the need for plastic packaging and reducing water consumption during production. The high concentration of sustainably sourced Purple Clay helps to tone the skin and stimulate circulation, while organic Lavender essential oil provides a natural, gentle fragrance without synthetic additives. This product is a prime example of how to minimize environmental impact without sacrificing efficacy, making it a top choice for eco-aware consumers. The brand, Bioart, is a pioneer in clean beauty in Brazil and is recognized for its commitment to creating organic, vegan, and sustainable dermocosmetics.
Key Product: Barra de Tratamento Tonificante
MARKET LEADER
This cleansing gel has quickly become a favorite among those with combination and oily skin, celebrated for its high-performance formula and sustainable credentials. The product features a powerful blend of Glycolic, Lactic, and Salicylic acids in clean, vegan versions, demonstrating that potent skincare can be achieved without animal-derived ingredients or harmful chemicals. Simple Organic champions sustainability by offering the cleanser in a large 350g container, which is designed for high yield (lasting up to 500 uses), thereby reducing the frequency of repurchasing and associated packaging waste. The brand is a recognized leader in Brazil's clean beauty movement, committed to vegan, cruelty-free, and sustainable formulas that are clinically tested and dermatologist-recommended.
Key Product: Gel de Limpeza Trio de Ácidos
MARKET LEADER
This cleansing oil is an icon in the Brazilian clean beauty scene, celebrated for its effective, antioxidant-rich formula that removes impurities and waterproof makeup while nourishing the skin. Its formulation is 100% vegan, toxin-free, and features innovative natural ingredients like Yacon Honey, which is rich in probiotics. CARE Natural Beauty strongly promotes sustainability by offering a refill option for this product, allowing consumers to reuse the original packaging and reduce waste. The brand is one of Brazil's leading clean beauty names, with a complete portfolio of skincare and makeup that is cruelty-free and uses recyclable packaging with minimal plastic.
Key Product: Super Cleansing Oil
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