These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
KOOSHOO has established itself as a pioneer and a leader in the plastic-free hair accessory movement. The brand is celebrated for creating the world's first 100% biodegradable and ethically made hair ties. Their products are designed to be durable and high-performance, lasting longer than conventional hair ties while being completely compostable at the end of their life. This commitment to a zero-waste lifecycle is a key driver of the sustainable trend, offering consumers a guilt-free way to style their hair. The use of GOTS certified organic cotton and Fair Rubber Association certified natural rubber ensures the product is free from plastics and harmful chemicals, appealing to health-conscious and eco-aware users. The brand's ethical production in a Fair Trade certified facility further pushes the trend of social and environmental responsibility in the beauty industry.
Key Product: Plastic-Free Hair Ties
MARKET LEADER
Terra Ties has quickly become a top-of-mind brand for consumers seeking simple, effective, and eco-friendly hair accessories. The brand's core focus is on creating 100% biodegradable hair ties that offer a direct and impactful alternative to the millions of synthetic ties discarded annually. Their hair ties are crafted from just two renewable resources: natural rubber and GOTS certified organic cotton, colored with natural dyes. This straightforward, all-natural composition makes them a popular choice for the minimalist and eco-conscious consumer. By being thicker, softer, and more durable than typical hair ties, Terra Ties demonstrates that sustainability does not require a compromise on quality or performance, a key factor in pushing the eco-friendly trend into the mainstream. The product's plastic-free packaging made from recycled materials further solidifies its status as a truly sustainable option.
Key Product: Biodegradable Elastic Hair Ties
Current bestsellers and viral hits defining the consumer expectation.
Source easily with Sourcy. We connect you with verified suppliers, handle quality control, and simplify the entire process.
Real data showing search growth, social buzz, and consumer demand signals.
Sales volume is growing steadily in both value and premium segments, indicating increasing commercial traction. Combined with consistent search interest and cultural relevance, this suggests a healthy growth phase.
Search interest for sustainable hair ties has been consistently stable, with a recent uptick indicating growing consumer curiosity. The trend is supported by a strong cultural push towards eco-conscious choices.
Google Trends (12 Months)
TikTok Posts
KOOSHOO
Kristen Bell is a popular American actress known for her roles in film and television, including "Forgetting Sarah Marshall," "The Good Place," and the Disney "Frozen" franchise. With a significant social media following and a reputation for being down-to-earth and relatable, her choices in fashion and lifestyle products carry considerable weight with the mass market. Her association with a sustainable brand aligns with her public persona and philanthropic efforts.
Squigs
Gracie Abrams is an American singer-songwriter who has gained significant recognition for her introspective and relatable music, resonating particularly with a younger demographic. As a rising star and a prominent figure among Gen Z, her style choices are closely watched and emulated by her fanbase, making her a key influencer for emerging trends.
Emma Watson is a British actress and activist who rose to global fame as Hermione Granger in the "Harry Potter" film series. Beyond her acting career, she is a prominent advocate for sustainable fashion and ethical consumerism, using her platform to promote eco-friendly brands and practices. Her consistent dedication to sustainability has made her a leading voice and a powerful influencer in the movement.