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Trending Products
Trend: growing

Sustainable Fibers Area Rug

This theme centers on rugs made from natural, renewable, and biodegradable materials. Modern wool area rugs are highly valued for their durability, comfort, and natural stain resistance.

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Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

68/100

Trend Status

growing

Retail Price Range

N/A

Trend signals, demand data, and market insights for this product

  • •This theme centers on rugs made from natural, renewable, and biodegradable materials.
  • •Modern wool area rugs are highly valued for their durability, comfort, and natural stain resistance.
  • •Jute and sisal rugs are popular for their earthy texture, durability, and affordability.
  • •The trend also includes ethically sourced materials and the use of non-toxic, plant-based dyes.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
68

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

150

TikTok Posts

🎵 TikTokHighly TrendingHigh Sentiment
Positive
67.6%
Neutral
27.9%
Negative
4.4%

Celebrity Adoption

Gwyneth Paltrow

Ruggable

An Academy Award-winning actress and the founder of the influential lifestyle brand Goop.

Amber Lewis

Loloi

A prominent interior designer and A-list influencer with her design firm, Amber Interiors, and a popular blog.

Naomi Watts

Coyuchi

A celebrated British actress and producer, and an advocate for clean living and sustainability.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Multicolor Checkerboard Sustainable Fibers Area Rug
TikTokVIRAL HIT
@treeofcolorshome

Multicolor Checkerboard Sustainable Fibers Area Rug

350,071 Views

19,856 likes

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Hook & Loom product

Hook & Loom

MARKET LEADER

Hook & Loom is a leader in non-toxic, earth-friendly rugs. Their Eco-Cotton line is crafted from recovered and recycled cotton fibers. The brand avoids dyes and chemicals by sorting recycled textiles by color before weaving. This process creates durable, machine-washable pieces free of harmful substances like VOCs, glues, and flame retardants, utilizing a circular production model.

Key Product: Windsor Eco Cotton Rug

Weaver Green product

Weaver Green

MARKET LEADER

Weaver Green creates its entire line of soft, hand-woven rugs from yarn made exclusively from recycled plastic bottles, having recycled over 280 million bottles. These rugs are suitable for both indoor and outdoor use, are stain-resistant, easy to clean, and have the soft feel of wool, converting single-use plastic into a durable home accessory.

Key Product: Chindi Rug Collection

West Elm product

West Elm

MARKET LEADER

West Elm offers stylish, eco-conscious decor, including rugs made from recycled and natural fibers. The Mini Pebble Wool Jute Rug is a hand-loomed piece that blends the durability and natural texture of jute with the softness of wool, combining renewable resources to create a visually interesting and long-lasting product.

Key Product: Mini Pebble Wool Jute Rug

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