These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Bormioli Rocco Fido jar is an iconic and versatile choice for sustainable food storage, deeply rooted in Italian tradition. These jars are celebrated for their durability and classic design, featuring a metal wire-hinge clip and a rubber gasket that creates an airtight seal, perfect for preserving foods like jams, pickles, and dry goods. The glass is reusable, recyclable, and does not contain harmful substances like lead or cadmium, ensuring it is 100% food-safe. This makes the Fido jar a top-of-mind product for consumers looking to reduce single-use plastic and embrace a long-lasting, sustainable food storage solution. Its timeless design also makes it a popular choice for home decorating.
Key Product: Fido Glass Jar
MARKET LEADER
Klean Kanteen has established itself as a leading brand in the sustainability movement, and its TKCanister is a prime example of a trendy and highly functional food jar. Made from certified 90% post-consumer recycled 18/8 food-grade stainless steel, this canister is designed for durability and longevity, reducing reliance on disposable containers. Its standout feature is the Climate Lock™ double-wall vacuum insulation, which can keep contents hot or cold for hours, making it ideal for on-the-go meals, from soups to ice cream. The TK Closure™ internal thread design ensures optimal thermal performance and a leak-proof seal. For trend-conscious consumers in the Philippines, Klean Kanteen is synonymous with an active and eco-friendly lifestyle.
Key Product: TKCanister
MARKET LEADER
Stojo represents the innovative and modern side of the sustainable products trend with its collapsible containers. The Stojo Collapsible Bento Box is particularly popular among consumers who prioritize convenience and space-saving design. Made from food-grade silicone, this reusable container is lightweight and collapses to a fraction of its size, making it easy to carry in a bag after a meal. This feature encourages users to bring their own containers for take-out, directly addressing the issue of single-use packaging. The product is free of BPAs and other harmful chemicals, dishwasher-safe, and suitable for both hot and cold foods, making it a practical and trendy choice for everyday use.
Key Product: Collapsible Bento Box
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong engagement with significant recent search interest and cultural relevance around sustainability and health. While sales volume data is unavailable, the upward search momentum suggests a growing market.
Search interest shows a clear upward trajectory with recent peaks, indicating growing consumer attention. The trend is driven by increasing demand for health-conscious and eco-friendly products.
Google Trends (12 Months)
TikTok Posts
106 posts analyzed
Anko
A Filipino-Australian actress, host, and entrepreneur, known for her influential status in the Philippines. She infuses her modern lifestyle with sustainable choices, particularly as a mother and home enthusiast.
Kanaway, Happy Islanders Surf Club cafe
An actress who advocates for sustainable and mindful living in Siargao. She co-owns eco-conscious businesses, like the snack bar Kanaway, and promotes a minimalist lifestyle through her vlogs and social media.
FEATR
A James Beard Award-winning content creator, restaurateur, and food influencer. Through his media company FEATR, he promotes local culinary heritage, mindful eating, and reducing food waste.