These products feature natural and biodegradable materials such as organic cotton and natural rubber. There is a focus on locally made items that incorporate indigenous Filipino textiles and craftsmanship, such as handwoven fabrics from Ilocos and Abra.
Trend signals, demand data, and market insights for this product
45/100
sustained
₱4 - ₱98
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
Hello Wilhelmina
A global fashion icon, actress, and artist, Heart Evangelista is one of the most influential personalities in the Philippine fashion scene. Her presence at international fashion weeks gives her immense power to set trends.
An award-winning actress, singer, and prominent media personality, Nadine Lustre is a powerful voice for her generation and a vocal advocate for environmentalism and sustainability.
As one of the most successful and beloved actresses of her generation, Kathryn Bernardo holds significant sway over the mass market in the Philippines. Her style is closely followed by millions of fans.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This unique hair tie is crafted from upcycled leather cut-offs, making each piece a testament to sustainable fashion. The leather is hand-cut and hand-stitched by female artisans, providing a livelihood to local communities. Pushing the handcrafted trend forward, each hair tie is then individually hand-painted with designs inspired by Philippine flora, turning a simple accessory into a miniature piece of wearable art. This process ensures that no two pieces are exactly alike, offering consumers a truly one-of-a-kind item that celebrates Filipino craftsmanship and natural beauty.
Key Product: Hand-Painted Hair Ties - Philippine Flora Collection
MARKET LEADER
Directly addressing the environmental impact of conventional hair accessories, this product is a game-changer for eco-conscious consumers. The hair ties are made entirely from plant-based materials: natural rubber and GOTS-certified organic cotton. This composition makes them 100% biodegradable, ensuring they will not contribute to plastic pollution. By focusing on plastic-free and non-synthetic materials, these hair ties are not only better for the environment but also gentler on the hair, preventing the pulling and damage often caused by synthetic elastics. They represent a top-of-mind choice for consumers seeking functional, everyday essentials that align with a zero-waste lifestyle.
Key Product: Plastic-Free Hair Tie
MARKET LEADER
Embodying the charm of handcrafted accessories, this hair tie showcases the creativity of local artisans. The product features a button covered in vibrant, printed fabric, attached to a flexible cord. Made in the Philippines, these hair ties often come in a variety of colorful and artistic patterns, reflecting a playful and trendy aesthetic. They highlight the "handmade" aspect of the trend, offering a stylish alternative to mass-produced accessories and often serving multiple purposes, such as a cord tie. This product is iconic for consumers who appreciate small-batch creations and want to support local arts and crafts.
Key Product: Hair Tie - Marceline
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