These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Neopac's Polyfoil® MMB is a high-barrier, mono-material polyethylene (PE) tube that is fully recyclable in the HDPE stream. This product line provides excellent protection for sensitive cosmetic and personal care formulas, a function traditionally fulfilled by less recyclable aluminum barrier laminate (ABL) tubes. The tubes can be paired with HDPE caps to create a complete mono-material package. The line has received approval from RecyClass in Europe and meets APR (Association of Plastic Recyclers) guidelines in the US. A recent innovation within this portfolio is the Polyfoil® EcoPro, which incorporates up to 60% food-grade recycled HDPE (rHDPE).
Key Product: Polyfoil® MMB Tube
MARKET LEADER
Albéa's mono-material HDPE tube is designed to be "recycling-ready" and has gained recognition from both the Association of Plastic Recyclers (APR) in the U.S. and RecyClass in Europe when paired with its HDPE cap. This confirms that the entire package can be recycled in the established HDPE bottle recycling stream. The design leverages Thinwall™ technology to reduce the amount of plastic used, making the tube more lightweight without sacrificing durability. By creating a tube and cap from the same material, Albéa addresses a major hurdle in packaging sustainability.
Key Product: Mono-material HDPE Tube & Cap
MARKET LEADER
Berry Global's B Circular Range features mono-material solutions like their lightweight Slimline tube closure system, available in both polyethylene (PE) and polypropylene (PP). The Divinity HDPE flip-top closure, when combined with a PE tube, results in a single-substrate package that has undergone APR Critical Guidance testing to validate its recyclability within the HDPE bottle stream. These products focus on material reduction and design for recycling.
Key Product: Divinity HDPE Flip-Top Tube Closure (for mono-material PE tubes)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, sales volumes in both value and premium segments are low and have recently cooled. This suggests a niche market with limited commercial traction and no significant growth momentum.
Search interest for sustainable mono-material cosmetic tubes has remained consistently stable over the observed period. This indicates a steady, ongoing demand rather than rapid growth or decline.
Google Trends (12 Months)
TikTok Posts
Anomaly
A globally recognized actress, producer, and philanthropist, Priyanka Chopra Jonas holds significant influence in both Hollywood and international markets.
Fenty Skin
An international music icon, fashion mogul, and entrepreneur, Rihanna has reshaped the beauty industry with her inclusive and trend-setting brand, Fenty.
YSE Beauty
American model and actress