These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Wild has quickly become an iconic brand in the sustainable personal care space. Its offering is a sleek and stylish aluminum case that is designed to be kept for life. Users can then purchase deodorant refills that are plastic-free and compostable, made from bamboo pulp. This system significantly reduces plastic waste. The deodorants themselves are vegan, cruelty-free, and free from parabens and aluminum. Wild's direct-to-consumer subscription model, which delivers refills to your door, adds a layer of convenience that pushes the sustainable trend into the mainstream. The brand's strong online presence and modern aesthetic have made it a top-of-mind choice for eco-conscious consumers.
Key Product: Wild Stick Deodorant Starter Pack
MARKET LEADER
ASUVI is a Sydney-based brand that has been a pioneer in the refillable deodorant category in Australia. The product features a reusable tube made from 100% post-consumer recycled plastic, which is designed to be refilled with biodegradable cartridges. This innovative bio-refill system was the world's first when it launched in 2018. ASUVI's deodorants are 100% natural, using active plants and minerals to neutralize odor and absorb moisture. The brand is committed to ethical and sustainable practices, donating 1% of sales to environmental causes. Its combination of natural ingredients, sophisticated scents, and a well-established refillable model makes it a leading choice for environmentally aware Australians.
Key Product: The Refillable Deodorant - Aqua + Earth
MARKET LEADER
Handmade in Australia, Goodeau offers a refillable deodorant system designed to reduce plastic waste. The product consists of a reusable case and concentrated deodorant refills that come in home-compostable packaging. This positions Goodeau as a zero-waste option for consumers. The deodorant formula is bicarb-free, making it suitable for sensitive skin, and it is also aluminum-free. Goodeau's approach focuses on creating effective, natural alternatives to traditional deodorants, with a range of scents derived from essential oils and perfumes. The brand's commitment to local manufacturing and low-waste packaging helps to push the sustainable trend forward in the Australian market.
Key Product: Refillable Deo - Case + 1 Refill
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While there's no sales data to confirm volume, the increasing search interest and cultural relevance suggest a growing trend with potential for future sales growth. Engagement is moderate but trending upwards.
Search interest shows a general upward trend with some fluctuations, indicating growing consumer interest. The focus on eco-conscious solutions and waste reduction aligns with current consumer values.
Google Trends (12 Months)
TikTok Posts
92 posts analyzed
Salt & Stone
Australian actress and model known for roles in 'H2O: Just Add Water', 'The Vampire Diaries', 'The Originals', and 'Boy Swallows Universe'. She is a Chanel brand ambassador and a vocal advocate for sustainability, having launched her own sustainable fashion label, LESJOUR!.