These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An AI-powered experience using a smartphone's camera to conduct a detailed skin analysis from a single selfie. The tool evaluates eight different skin indicators (hydration, smoothness, even skin tone, radiance, firmness, dark spots, wrinkles, and clear skin). Based on this real-time analysis and a user survey, the platform provides a personalized Skin360 Score and recommends a complete morning and evening regimen using specific Neutrogena products, making sophisticated skin analysis instantaneous and widely available.
Key Product: Skin360®
MARKET LEADER
A premium, multi-functional 6-in-1 at-home device that combines several aesthetic technologies, including LED light therapy, microcurrent, radiofrequency, sonic vibration, and microporation. It offers both pre-set treatment modes for specific concerns and a fully bespoke option that users can customize to meet their individual skin goals, consolidating multiple professional treatments into a single device.
Key Product: Glow
MARKET LEADER
A system that uses proprietary hyperspectral imaging technology through a smartphone app to analyze skin biology. Based on an in-depth scan and AI, it creates two precisely formulated, made-to-order serums (one for morning and one for evening) for the customer. The products are delivered via a subscription model, with re-scans encouraged to adjust formulations as skin changes.
Key Product: Precision Skincare System (Custom AM and PM Serums)
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits strong upward momentum in search interest and significant cultural attention, suggesting high engagement. While specific sales volume is unavailable, the growing search interest implies increasing commercial traction.
Search interest shows a clear upward trajectory with recent significant spikes, indicating growing consumer curiosity and adoption. The trend is driven by a desire for personalized, tech-enabled solutions in skincare.
Google Trends (12 Months)
TikTok Posts
80 posts analyzed
3 posts analyzed
Medicube
A model, media personality, and founder of the popular skincare brand Rhode, Hailey Bieber has become a significant trendsetter, particularly for Gen Z and millennials.
ZIIP
An enduring icon of film and television, Jennifer Aniston's influence spans generations. Known for her seemingly ageless appearance, her beauty and wellness choices are closely followed.
Medicube
A media personality, socialite, and businesswoman, Kylie Jenner is one of the most influential figures on social media, with a massive global following. The founder of the billion-dollar company Kylie Cosmetics, her choices in beauty and skincare create immediate trends and drive significant sales, particularly within the younger consumer market.