These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The LUNA™ 4 plus is an iconic, top-of-mind device for consumers seeking a spa-like experience at home. It combines ultra-hygienic silicone bristles for deep yet gentle cleansing with advanced technologies. The device features targeted microcurrent massage to visibly firm the skin and red LED light therapy to stimulate collagen production, effectively diminishing the appearance of fine lines and wrinkles. This multi-functional gadget represents the pinnacle of at-home tech-infused skincare, offering a comprehensive treatment that cleanses, firms, and rejuvenates the skin.
Key Product: LUNA™ 4 plus
MARKET LEADER
Caudalie's innovative online Skin Analysis tool uses artificial intelligence to provide a personalized skincare diagnosis from a user's selfie. By comparing the photo to a database of over 70,000 clinically graded images, the AI assesses various skin concerns and attributes. It then generates a complete, customized skincare routine from Caudalie's product line to address the user's specific needs. This tool merges dermatological data with AI to make expert-level recommendations accessible to everyone.
Key Product: Skin Analysis
MARKET LEADER
A standout product that showcases biotechnology is the recently launched Solução Exossomos + PDRN. This serum is a trailblazer in the Brazilian market for regenerative skincare, drawing inspiration from Korean beauty innovations. It features a high-performance blend of plant-derived Exosomes from Centella Asiatica and vegan PDRN from rice DNA. This formulation leverages advanced biotechnology to promote the skin's natural renewal process at a cellular level, representing a significant leap in how active ingredients are utilized to deliver visible results.
Key Product: Solução Exossomos + PDRN
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales data is unavailable, the strong and increasing search interest, coupled with significant cultural buzz around personalization and innovation, suggests high engagement and potential for substantial volume growth.
Search interest for tech-infused skincare shows a clear upward trajectory, indicating growing consumer curiosity and adoption. The trend is driven by a desire for personalized, data-driven beauty solutions.
Google Trends (12 Months)
5 posts analyzed
Ultraformer
A renowned and influential actress in Brazil, Taís Araújo is a household name, celebrated for her extensive career in television, film, and theater. Her choices in beauty and wellness resonate strongly with the Brazilian public, making her a significant trendsetter.
Galderma
A renowned and influential actress in Brazil, Taís Araújo is a household name, celebrated for her extensive career in television, film, and theater. Her choices in beauty and wellness resonate strongly with the Brazilian public, making her a significant trendsetter.
Marina Ruy Barbosa is a top-tier Brazilian actress and fashion icon, who has captivated audiences since she was a child. With millions of followers on social media, her style and beauty choices are closely watched and emulated.