This trend is about the aesthetic appeal of hardside luggage, moving beyond basic colors and smooth finishes. Suitcases are available in a wide variety of colors, making them easier to spot on the luggage carousel.
Trend signals, demand data, and market insights for this product
55/100
sustained
$36 - $270
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Béis
A model and the founder of the successful skincare line Rhode, her influence extends to all aspects of her lifestyle, including her travel accessories.
Rimowa
An internationally acclaimed supermodel who is a constant presence on runways and in high-fashion campaigns. As a frequent flyer, her choice of luggage is both a practical necessity and a fashion statement.
Béis
An actress and the founder of the popular luggage and travel accessories brand Béis, she is a significant influencer in the travel goods space.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A stalwart in the luggage world, Samsonite's Omni PC collection is a top-of-mind choice for consumers seeking both durability and style. The suitcase is constructed from 100% polycarbonate and features a prominent micro-diamond texture across its shell. This textured finish is a key attribute, designed to be extremely scratch-resistant, which helps in maintaining the luggage's appearance after many trips. The Omni PC line pushes the trend by combining this practical texture with a wide array of contemporary and vibrant colorways, including options like "Caribbean Blue" and "Teal," allowing travelers to easily spot their bag while expressing personal style.
Key Product: Omni PC Hardside Expandable Spinner
MARKET LEADER
From a brand that has quickly become a trendsetter in the travel space, the Béis Check-In Roller is celebrated for its chic design and innovative features. Embodying the colorful and textured trend, the suitcase features a durable hardside shell with a distinctive gradient 3D stripe design. This linear texture gives the bag a modern, stylish look that stands out. Béis is also known for its fashion-forward color palette, offering its rollers in everything from sophisticated neutrals like "Maple" to eye-catching brights, with new, tempting colors released regularly. This combination of a unique three-dimensional texture and a trendy color spectrum makes it an iconic choice for style-conscious travelers.
Key Product: The Check-In Roller
MARKET LEADER
Representing the pinnacle of luxury and influence in luggage, Rimowa has long been a trendsetter with its iconic designs. The Essential collection, the world's first polycarbonate suitcase, showcases the brand's signature grooved texture, a design element that is instantly recognizable and has influenced the entire industry. This parallel ribbing provides structural integrity and a unique tactile and visual appeal. The brand pushes the trend forward by offering the Essential line in a vast and sophisticated range of colors, from glossy pastels like "Lavender" to deep matte tones. The combination of its iconic texture and its ever-evolving, high-fashion color palette solidifies the Rimowa Essential as a top-tier product for trend-aware consumers.
Key Product: Essential Cabin
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