





These brands are driving demand and shaping what consumers want to buy.

MARKET LEADER
The Arco Tote from Bottega Veneta is a masterclass in understated luxury and a prime example of the textured trend. The bag features the brand's signature Intrecciato weave, but in a magnified, orthogonal pattern that gives it a modern and graphic look. This large-scale weaving technique creates a rich, tactile surface that is both visually striking and pleasant to the touch. Crafted from materials like supple calfskin or shearling, the Arco's texture is central to its design, pushing the trend by emphasizing craftsmanship and material quality over overt branding. The structured yet relaxed silhouette makes it a versatile and top-of-mind choice for consumers seeking a sophisticated, trend-forward tote.
Key Product: Arco Tote

MARKET LEADER
The Perry Tote by Tory Burch is an iconic work-to-weekend bag that perfectly embodies the textured trend through its use of high-quality Italian pebbled leather. This specific texture is not only visually appealing, adding a subtle depth to the bag's surface, but it is also highly practical, as it is durable and resistant to scratches. The Perry Tote's popularity lies in its blend of classic design and functional features, including a multi-compartment interior that fits a laptop. By utilizing pebbled leather, Tory Burch elevates a timeless silhouette, making it a go-to option for consumers who appreciate both style and longevity, thus cementing the appeal of textured materials in everyday luxury.
Key Product: Perry Triple-Compartment Tote

MARKET LEADER
Jonathan Anderson's design for Loewe, the Puzzle Fold Tote, offers a unique and innovative take on the textured trend. Its distinctiveness comes from its geometric construction, featuring precisely cut panels of shiny calfskin that allow the bag to fold completely flat. This architectural design creates a fascinating visual and tactile texture defined by the clean lines and soft folds of the leather. The interplay of the smooth, shiny surface with the bag's foldable structure makes it a standout piece. The Puzzle Fold Tote is an iconic product for trend-conscious consumers, showcasing how texture can be achieved not just through the material's surface but also through innovative and functional design.
Key Product: Puzzle Fold Tote
Current bestsellers and viral hits defining the consumer expectation.






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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong engagement through cultural buzz and a notable increase in sales volume for the value segment, while the premium segment remains stable, contributing to a high overall score.
Search interest for textured tote bags shows a general upward trend with some fluctuations, indicating growing consumer interest. The trend is supported by recent fashion discussions highlighting texture as a key element.
Google Trends (12 Months)
TikTok Posts
138 posts analyzed
The Row
Zoë Kravitz is an American actress, singer, and model with a significant influence on fashion. Known for her effortlessly cool and eclectic style, she is a trendsetter whose sartorial choices are closely watched and emulated by a wide audience. Her endorsement of a product often leads to it gaining "It" status.
Liffner
Academy Award-winning actress Jennifer Lawrence is a global superstar whose style is a frequent topic of discussion. Her "quiet luxury" aesthetic and preference for understated yet chic pieces make her a powerful influencer in the fashion world. When Lawrence carries a bag, it often signals a rising trend.
Bottega Veneta
Venerated actress Julianne Moore is a style icon known for her elegant and sophisticated fashion choices. Her consistent presence on best-dressed lists and her ability to make classic pieces look modern give her significant sway over a mature and fashion-conscious demographic.