These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Credited with pioneering the curated ear concept, Maria Tash's designs are known for their delicate yet edgy aesthetic, combining precious metals with high-quality diamonds and gemstones. The Diamond Eternity is an iconic design featuring a full circle of diamonds, designed to be worn in various piercings from the lobe to the helix. This piece offers a foundational yet luxurious element that can be built upon with smaller studs and charms, encouraging a mix-and-match approach to ear styling.
Key Product: Diamond Eternity Ring
MARKET LEADER
Missoma is a go-to brand for trend-conscious consumers seeking stackable and layerable pieces, making the curated ear trend accessible with pre-styled earring sets. The Stormy Night Stack Earring Set, which includes the Mini Lightning Charm Hoop Earrings and Gold Pavé Huggies, provides an instant, cohesive look. It pushes the trend by demonstrating how to pair a simple, classic huggie with a more playful charm earring, inspiring consumers to experiment with their own combinations.
Key Product: Stormy Night Stack Earring Set
MARKET LEADER
Body Vision Los Angeles (BVLA) is a leader in high-end, handcrafted body jewelry, revered for its exceptional quality and intricate designs in solid gold with ethically sourced gemstones. The Mini Kandy is an iconic and versatile piece featuring a central gemstone surrounded by clusters of tiny gold beads, resembling a starburst. This design is perfect for adding a point of interest to various cartilage piercings like the helix, conch, or tragus, serving as a centerpiece or an accent in a larger ear project.
Key Product: Mini Kandy
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits growing search interest and significant cultural buzz around personalization and self-expression. While sales volume data is unavailable, the consistent spikes in search suggest increasing consumer engagement and potential for sales growth.
Search interest shows a pattern of increasing and decreasing, but with a general upward trend over the last several months. The trend is gaining traction as a personalized form of self-expression.
Google Trends (12 Months)
TikTok Posts
76 posts analyzed
5 posts analyzed
Maria Tash
A powerhouse of influence in the beauty and fashion industries, Kylie Jenner's style choices are closely watched and emulated by millions. Her social media presence serves as a major trendsetting platform, and her adoption of the curated ear, featuring a mix of delicate and bold pieces, has significantly boosted its popularity and association with a luxurious, modern aesthetic.
Mejuri
As a Golden Globe-winning actress and a rising fashion icon, Ayo Edebiri has captured attention for her fresh and sophisticated style. Her red carpet appearances are frequently highlighted for their chic and often unexpected choices. By incorporating accessible yet stylish jewelry into her high-fashion looks, Edebiri demonstrates how the curated ear trend can be both elegant and attainable, influencing a broad audience that admires her authenticity.
Mejuri
Known for her roles on Broadway and in the *Mean Girls* movie musical, as well as her successful music career, Renee Rapp has become a significant voice for Gen Z. Her edgy and authentic personal style resonates with a younger demographic. Her collaboration with Mejuri for a hoop-centric campaign underscores her influence in making the curated ear trend a staple of modern, expressive style.