This trend sees the evolution of hand cream into a multi-functional product that goes beyond basic hydration. These creams are formulated with a blend of active ingredients designed to protect, repair, and rejuvenate the skin on the hands.
Trend signals, demand data, and market insights for this product
65/100
growing
R$12 - R$165
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
CeraVe
Deborah Secco is a highly acclaimed and popular Brazilian actress with a career spanning decades in television, film, and theater. Her broad appeal and long-standing presence in the public eye make her a powerful and trusted influencer for the mass market. In July 2025, she starred in a major campaign for CeraVe, humorously changing her social media handle to "Deborah Hidratada" (Deborah Hydrated) to emphasize the importance of hydration, especially during the drier winter season. This campaign solidified her association with deep, restorative skincare.
L'Oréal Paris
Taís Araújo is a celebrated Brazilian actress and television host, recognized for her talent and significant influence. As a L'Oréal Paris ambassador for over 13 years, she is a major voice in beauty and empowerment in Brazil. In a recent campaign from September 2025, Araújo, alongside actress Bella Campos, is the face of a new multi-tasking protector product developed specifically for Brazilian skin. Her long-term partnership with a brand that heavily invests in protective and scientifically advanced skincare underscores her influence in this category.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This anti-aging hand cream is designed to visibly reduce the appearance of dark spots and prevent their reappearance with regular use. It provides 24-hour hydration and includes SPF 15 to protect the hands from sun-induced darkening and photoaging. The formula is enriched with the patented Luminous630 ingredient and hyaluronic acid to nourish dry hands, pushing the trend of multi-functional products that combine anti-spot treatment, moisturization, and sun protection.
Key Product: Luminous 630 Anti-Dark Spot Hand Cream SPF 15
MARKET LEADER
This hand cream offers a powerful combination of benefits that align with the multi-tasking protector trend. It features a formula with Thiamidol, an ingredient effective in reducing and preventing hyperpigmentation and age spots induced by the sun. With an SPF of 30, it provides robust protection against UVA and UVB rays, preventing premature aging of the skin on the hands. The cream is also designed to provide hydration for 24 hours and absorbs quickly, making it a comprehensive solution for protecting and caring for the hands.
Key Product: Anti-Pigment Hand Cream SPF 30
MARKET LEADER
This product from a major Brazilian brand exemplifies the multi-tasking trend by combining hydration with anti-aging action and sun protection. Enriched with 100% pure quinoa oil, it helps increase collagen production and prevent the loss of skin elasticity. The formula delivers deep hydration and improves the skin's firmness and texture while offering SPF 15 to shield hands from sun damage, a key aspect of the "protector" theme.
Key Product: Nativa SPA Quinoa Anti-Aging Hand Cream SPF 15
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