These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Crafted from supple leather with a suede lining, The Row's 'Slouchy Banana' bag is the epitome of the brand's minimalist and luxurious aesthetic. While not a traditional duffle in shape, its relaxed, curved silhouette and adjustable shoulder strap allow it to be worn crossbody or over the shoulder, embodying a sophisticated slouch. This bag has become an iconic, top-of-mind product for trend-conscious consumers seeking an understated yet impactful accessory that perfectly captures the soft and unstructured theme. Its design prioritizes form and material, pushing the trend towards a more refined and architectural interpretation of casualness.
Key Product: Slouchy Banana Bag
MARKET LEADER
A more accessible yet equally stylish interpretation of the trend is the Dagne Dover Landon Carryall. Made from premium neoprene, a material known for its soft, cushioned, and lightweight properties, this bag has a naturally slouchy and sporty look. The fabric, often made from recycled water bottles, is easy to clean and durable, making it a practical choice for everyday use and travel. Its unstructured body allows it to be comfortably carried, while a plethora of interior pockets, including a laptop sleeve and a shoe bag, ensures functionality. The Landon Carryall's blend of a relaxed aesthetic with thoughtful organization has made it a fan favorite and a go-to for those seeking a modern, versatile, and soft duffle.
Key Product: Landon Carryall
MARKET LEADER
The Calpak Luka Duffel is a prominent example of the trend's more casual and contemporary side, recognized for its puffy, cloud-like silhouette. Constructed from lightweight and scratch-resistant polyester, this duffel is exceptionally soft and packable. It features numerous pockets for organization, a separate shoe compartment, and a luggage sleeve, making it a highly functional travel companion. The bag's pillowy softness and unstructured design contribute directly to the slouchy aesthetic, offering a tangible sense of comfort and ease that resonates with today's trend-aware consumers.
Key Product: Luka Duffel
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is minimal, the premium segment shows meaningful sales growth, indicating increasing commercial traction. The overall trend is supported by a cultural shift towards casual comfort.
Search interest for this trend is very low and shows no significant upward movement. However, the trend is associated with a relaxed fashion aesthetic that is currently gaining traction.
Google Trends (12 Months)
TikTok Posts
133 posts analyzed
Bottega Veneta
Academy Award-winning actress Jennifer Lawrence is known for her relatable and effortlessly chic style. Her fashion choices, both on and off the red carpet, are closely watched and often influence mainstream trends. Lawrence's preference for understated, high-quality pieces makes her a significant trendsetter in the luxury market.
Coach
As one of the most in-demand models, Bella Hadid is a global fashion icon whose street style significantly impacts trends. Her ability to mix high-end and more accessible brands, as well as her penchant for reviving vintage looks, makes her a key influencer for a wide range of consumers.
Madewell
Actress Katie Holmes has become a celebrated street style star, known for her classic and sophisticated yet approachable fashion sense. Her outfits often go viral, causing items she wears to sell out, which speaks to her considerable influence on the mass market.