These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A quintessential example of the quilted trend, the MZ Wallace Metro Sling is a top-of-mind choice for style-conscious consumers. Crafted from the brand's signature water-resistant quilted nylon, this bag offers a lightweight and plush texture that is both visually appealing and practical. Its minimalist silhouette is elevated by the luxe quilting, making it a versatile accessory that pushes the textured trend forward by blending everyday functionality with a sophisticated, tactile finish. The bag features an adjustable strap for wear as a crossbody or belt bag, multiple pockets for organization, and is finished with Italian leather trim.
Key Product: Metro Sling
MARKET LEADER
Coach has embraced the embellishment trend with its Winter 2025 collection, which includes the standout Swing Zip Bag 20 in Crystal Signature Jacquard. This compact bag, a reimagining of a 1998 design, is crafted from glovetanned leather and a shimmery jacquard fabric fully embellished with sparkling crystals. This piece is iconic in its representation of the trend, merging archival inspiration with a modern, decorative flair that appeals to today's trend-aware shopper. Its adjustable long strap allows it to be worn as a shoulder or crossbody bag, making it a versatile, statement-making accessory.
Key Product: Swing Zip Bag 20 In Crystal Signature Jacquard
MARKET LEADER
Prada is at the forefront of the high-fashion embellishment movement with its crystal-adorned bags for 2025. A prominent example is the Prada Re-Edition Faux Crystal HOBO Bag, a contemporary take on a classic silhouette that is fully embellished with light-catching faux crystals. This bag is iconic for its blend of a relaxed, modern shape with glamorous detailing, making it a top-of-mind product for consumers seeking a high-end, trend-defining accessory. The sparkling design elevates the sling into a piece of jewelry, perfectly capturing the essence of the embellished trend.
Key Product: Re-Edition Faux Crystal Hobo Bag
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While sales volumes are present in both value and premium segments, the search interest is minimal and shows no upward momentum. The trend is described as a niche aesthetic, limiting its overall engagement and growth potential.
Search interest for this trend is very low and sporadic, indicating it has not gained significant traction. The trend is described as a move away from minimalism, suggesting it's a niche aesthetic rather than a mainstream movement.
Google Trends (12 Months)
TikTok Posts
145 posts analyzed
Staud
A globally recognized supermodel and fashion icon, Gigi Hadid holds significant influence over mainstream fashion trends in the United States and beyond. Her street style is closely watched and often dictates which accessories achieve "it" status. When Hadid incorporates a new style into her wardrobe, it frequently leads to widespread adoption among consumers.
Valentino Garavani
A British fashion designer, model, and writer, Alexa Chung has been a long-standing fashion influencer with a strong following in the U.S. Her unique and eclectic style consistently impacts trends, particularly those with a vintage or bohemian flair. Her endorsement of a product can instantly elevate its desirability.
Bottega Veneta
An Academy Award-winning actress and style icon, Julianne Moore is known for her elegant and sophisticated fashion choices. Her adoption of a trend lends it a sense of timelessness and luxury, appealing to a broad and mature market. Her influence often highlights high-quality craftsmanship.