These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
Wren Atelier, a niche fragrance house founded by Grasse-trained perfumer Renato Lopena Jr., captures the heart of Filipino street life with Manila Oud. This scent is a masterful blend of the sacred and the everyday, designed specifically for the Philippine's tropical climate. It pushes the tropical gourmand trend by incorporating a highly unique and nostalgic "banana cue accord," a note inspired by the popular Filipino street food of deep-fried bananas coated in caramelized sugar. This sweet, warm note is balanced with the zesty brightness of local calamansi and ginger, the floral touch of Sampaguita, and a complex, smoky base of oud, incense, and leather. The result is a sophisticated yet distinctly Filipino fragrance that tells a story of bustling city streets, historic churches, and sweet culinary delights.
Key Product: Manila Oud
MARKET LEADER
Launched in 2025, Rockstar by TADHANA is a bold and uplifting fragrance that perfectly encapsulates the tropical gourmand trend with a fresh, modern twist. Created by perfumer Shale Albao, the brand is known for its use of local ingredients and storytelling. Rockstar is described as a "happy fresh fruity aquatic" scent that opens with a vibrant burst of Philippine mango and the citrusy zing of calamansi. The gourmand element is deepened with the refreshing sweetness of coconut water, which avoids the typical creamy sunscreen feel for a more authentic, thirst-quenching aroma. This innovative combination of local fruits and refreshing aquatic notes creates a fragrance that is both delicious and perfectly suited for the heat and humidity of the Philippines, making it an instant icon for the trend.
Key Product: Rockstar
MARKET LEADER
Kandelita's Manila Mango perfume is a direct and delicious interpretation of the tropical gourmand theme. It celebrates the world-renowned sweetness of the Philippine mango, a fruit central to the country's identity. This fragrance showcases the trend by blending the succulent, ripe scent of mango with the creamy, nutty sweetness of coconut milk and a touch of sugar. The composition is straightforward yet incredibly evocative, instantly transporting the wearer to a tropical island. Customer reviews praise its long-lasting and comforting "snack-smelling" quality, highlighting its success as a gourmand scent. Its focus on one of the Philippines' most beloved fruits makes it a top-of-mind product for consumers seeking a pure and sweet taste of the tropics.
Key Product: Manila Mango
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend exhibits moderate search interest with a generally positive trajectory, suggesting increasing engagement. While specific sales volume is unavailable, the cultural relevance and adaptation to consumer preferences point towards healthy growth potential.
Search interest shows a consistent upward trend with some fluctuations, indicating growing popularity. The theme is gaining traction by adapting sweet scents for warmer climates, appealing to a modern, foodie-influenced audience.
Google Trends (12 Months)
Estée Lauder
A prominent Filipino actress, host, and model, known for her sophisticated and modern image. She is a key influencer in the Philippine fashion and beauty scene.
Bretman Rock (self-branded)
A Filipino-American beauty influencer and social media personality known for his vibrant personality and unapologetic style. He is a major A-list influencer with a global following.
Maison 21G
A rising beauty content creator and micro-influencer in the Philippines, recognized for her expertise and recommendations within the fragrance community.