These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A post-workout gel designed for muscle relief and physical recovery after intense exercise. Its formula is 97% natural, vegan, and cruelty-free. It provides an immediate refreshing and cooling sensation with a blend of natural essential oils like mint and eucalyptus. Key active ingredients include arnica for its anti-inflammatory properties and nanovectorized Jambu, a natural muscle relaxant. It has a light texture and fast absorption, making it ideal for sports massage.
Key Product: Gel Pós-Treino
MARKET LEADER
A vegan-certified refreshing gel for tired feet and legs, suitable for post-activity recovery. It is formulated to activate circulation and reduce the feeling of fatigue. The gel contains a blend of natural extracts like Hamamelis, Ginkgo Biloba, and Horse Chestnut, known for improving circulation and providing a relaxing sensation.
Key Product: Gel para Pés e Pernas Cansadas
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
While search interest is stable, indicating a consistent niche demand, there is no significant upward momentum. The lack of sales data prevents an assessment of commercial volume growth, keeping the score in the medium range.
Search interest for vegan and ethical gels has remained consistently stable over the observed period. The trend is driven by a dedicated consumer base prioritizing ethical and plant-based products.
Google Trends (12 Months)
Sanavita
A physical educator and one of the most recognized fitness YouTubers in Latin America, with immense influence over the mass market with her accessible home workouts and wellness tips.
VeganWay
A professional bodybuilder who won Mr. Olympia Brasil in the heavyweight category as a vegan athlete. He uses his platform to demonstrate that peak physical performance can be achieved on a plant-based diet.