These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
A standout product in the vitamin-infused mist category, it is formulated with pure Vitamin C, a powerful antioxidant that combats free radicals, evens out skin tone, and promotes a radiant glow. This mist is designed to be used throughout the day, either under or over makeup, to refresh the skin, provide hydration, and deliver a continuous dose of its key active ingredient. Its antioxidant action helps protect the skin from environmental aggressors like pollution, which contributes to premature aging. By focusing on the well-established benefits of Vitamin C for luminosity, this product directly caters to the demand for a healthy, glowing complexion.
Key Product: Improve C Acqua
MARKET LEADER
This product features a unique gel texture that transforms into a fine liquid mist upon application, ensuring it is easily absorbed by the skin. It is packed with a powerful trio of Vitamin C, Hyaluronic Acid, and Niacinamide, which work together to hydrate, revitalize, and brighten the skin. This mist is perfect for a midday pick-me-up to refresh and illuminate the face, even over makeup, pushing the trend of skincare-infused mists that provide an instant "up" in hydration and luminosity.
Key Product: Vitamin C Jelly Face Mist
MARKET LEADER
From the popular Natura group, this is a multitasking product that aligns perfectly with the vitamin-infused glow trend. While primarily a hydrating and fixing spray, its formula is enriched with nutrients that care for the skin. This product helps to achieve a natural and illuminated appearance, a key characteristic of the glowy skin trend. It can be used to prepare the skin for makeup or as a finishing spray to set everything in place while providing a fresh, radiant finish. The collaboration with influencer Niina Secrets makes it an especially trendy and top-of-mind product for Brazilian consumers.
Key Product: Bruma Nutri Fresh Niina Secrets
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows consistent search interest and cultural relevance, particularly driven by the 'glass skin' aesthetic and the benefits of Vitamin C. However, the lack of sales data and stable search trends suggest moderate rather than rapid growth.
Search interest for Vitamin-Infused Glow Mist has remained relatively stable over the past year, indicating consistent consumer engagement. The trend is supported by ongoing interest in achieving glowing skin and the product's practical application.
Google Trends (12 Months)
Linha Bruna Tavares
A powerhouse in the Brazilian beauty industry, having transitioned from a journalist and one of the country's pioneer beauty bloggers with "Pausa para Feminices" to a highly successful entrepreneur. She is the founder and CEO of her own brand, Linha Bruna Tavares, which has become one of the most sold and awarded beauty brands in Brazil. Considered one of the 500 most influential people in Latin America by Bloomberg Linea, her influence over the mass market is immense.
Linha Bruna Tavares
A powerhouse in the Brazilian beauty industry, having transitioned from a journalist and one of the country's pioneer beauty bloggers with "Pausa para Feminices" to a highly successful entrepreneur. She is the founder and CEO of her own brand, Linha Bruna Tavares, which has become one of the most sold and awarded beauty brands in Brazil. Considered one of the 500 most influential people in Latin America by Bloomberg Linea, her influence over the mass market is immense.