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Trend: sustained

Vitamin-Infused Glow Mist

These facial mists are packed with skin-loving vitamins, most notably Vitamin C, to deliver an instant boost of radiance and a healthy glow. Often formulated with other hydrating ingredients like hyaluronic acid and niacinamide, these sprays work to brighten the complexion and even out skin tone.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

55/100

Trend Status

sustained

Retail Price Range

R$10 - R$159

Trend signals, demand data, and market insights for this product

  • These facial mists are packed with skin-loving vitamins, most notably Vitamin C, to deliver an instant boost of radiance and a healthy glow.
  • Often formulated with other hydrating ingredients like hyaluronic acid and niacinamide, these sprays work to brighten the complexion and even out skin tone.
  • They provide antioxidant protection against environmental stressors.
  • Their lightweight, refreshing nature makes them a perfect pick-me-up throughout the day, revitalizing the skin and leaving it with a luminous finish.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

sustained
55

Google Trends (12 Months)

Dec 24Dec 25

Celebrity Adoption

Bruna Tavares

Linha Bruna Tavares

A powerhouse in the Brazilian beauty industry, having transitioned from a journalist and one of the country's pioneer beauty bloggers with "Pausa para Feminices" to a highly successful entrepreneur. She is the founder and CEO of her own brand, Linha Bruna Tavares, which has become one of the most sold and awarded beauty brands in Brazil. Considered one of the 500 most influential people in Latin America by Bloomberg Linea, her influence over the mass market is immense.

Bruna Tavares

Linha Bruna Tavares

A powerhouse in the Brazilian beauty industry, having transitioned from a journalist and one of the country's pioneer beauty bloggers with "Pausa para Feminices" to a highly successful entrepreneur. She is the founder and CEO of her own brand, Linha Bruna Tavares, which has become one of the most sold and awarded beauty brands in Brazil. Considered one of the 500 most influential people in Latin America by Bloomberg Linea, her influence over the mass market is immense.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Bruma Facial Antioxidante Vitamina C Twoone Onetwo 250mL
Shopee
Twoone OnetwoR$28

Bruma Facial Antioxidante Vitamina C Twoone Onetwo 250mL

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Bruma Facial Vitamina C Fenzza
Shopee
Fenzza MakeupR$10

Bruma Facial Vitamina C Fenzza

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Bruma Facial Natural com Vitamina C, da Twoone Onetwo
Shopee
Twoone OnetwoR$50

Bruma Facial Natural com Vitamina C, da Twoone Onetwo

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Bruma Facial Fixadora Vitamina C Hidratante Fenzza
Shopee
FenzzaR$14

Bruma Facial Fixadora Vitamina C Hidratante Fenzza

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Bruma Facial Vitamina C- Fenzza
Shopee
FenzzaR$14

Bruma Facial Vitamina C- Fenzza

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Bruma Facial Rosa Mosqueta Lady Beauty
Shopee
LADY BEAUTY COSMETICSR$13

Bruma Facial Rosa Mosqueta Lady Beauty

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Dermage product

Dermage

MARKET LEADER

A standout product in the vitamin-infused mist category, it is formulated with pure Vitamin C, a powerful antioxidant that combats free radicals, evens out skin tone, and promotes a radiant glow. This mist is designed to be used throughout the day, either under or over makeup, to refresh the skin, provide hydration, and deliver a continuous dose of its key active ingredient. Its antioxidant action helps protect the skin from environmental aggressors like pollution, which contributes to premature aging. By focusing on the well-established benefits of Vitamin C for luminosity, this product directly caters to the demand for a healthy, glowing complexion.

Key Product: Improve C Acqua

Océane product

Océane

MARKET LEADER

This product features a unique gel texture that transforms into a fine liquid mist upon application, ensuring it is easily absorbed by the skin. It is packed with a powerful trio of Vitamin C, Hyaluronic Acid, and Niacinamide, which work together to hydrate, revitalize, and brighten the skin. This mist is perfect for a midday pick-me-up to refresh and illuminate the face, even over makeup, pushing the trend of skincare-infused mists that provide an instant "up" in hydration and luminosity.

Key Product: Vitamin C Jelly Face Mist

Eudora product

Eudora

MARKET LEADER

From the popular Natura group, this is a multitasking product that aligns perfectly with the vitamin-infused glow trend. While primarily a hydrating and fixing spray, its formula is enriched with nutrients that care for the skin. This product helps to achieve a natural and illuminated appearance, a key characteristic of the glowy skin trend. It can be used to prepare the skin for makeup or as a finishing spray to set everything in place while providing a fresh, radiant finish. The collaboration with influencer Niina Secrets makes it an especially trendy and top-of-mind product for Brazilian consumers.

Key Product: Bruma Nutri Fresh Niina Secrets

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