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Trend: growing

Warm Wooden Chairs

This trend marks a return to classic, durable materials, specifically warm wood tones with visible, natural grains. It includes a variety of chair types, from a scandinavian design dining chair to a minimalist rocking chair, often featuring clean lines and timeless designs.

Trend signals, demand data, and market insights for this product

Trend Snapshot
Trend Score

72/100

Trend Status

growing

Retail Price Range

₱200 - ₱2,750

Trend signals, demand data, and market insights for this product

  • This trend marks a return to classic, durable materials, specifically warm wood tones with visible, natural grains.
  • It includes a variety of chair types, from a scandinavian design dining chair to a minimalist rocking chair, often featuring clean lines and timeless designs.
  • The focus is on well-crafted, quality pieces that offer both longevity and enduring style.
  • Designs often blend wood with other materials like leather, rattan, or upholstered seats for added comfort and texture.
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Why this is trending?

Real data showing search growth, social buzz, and consumer demand signals.

Trend Growth Score

growing
72

Google Trends (12 Months)

Jan 25Jan 26

Social Signals

66

TikTok Posts

🎵 TikTokHighly TrendingLow Sentiment
Positive
9.4%
Neutral
87.5%
Negative
3.1%

Celebrity Adoption

Coco Martin

Vito Selma

Coco Martin is one of the most influential and recognized actors in the Philippines. With a massive following, his lifestyle and personal choices, including his home interiors, are often looked up to by the public. His home showcases a blend of tropical and modern Filipino design.

Solenn Heussaff

Philux

Solenn Heussaff is a Filipino-French actress, model, artist, and A-list influencer known for her chic and sophisticated style. Her hands-on approach to her home's design, which emphasizes a tropical, neutral, and clean aesthetic with extensive use of natural materials, positions her as a significant trendsetter.

Kathryn Bernardo

Custom-made or from a curated collection by Lino Architecture/Neat Obsessions

Kathryn Bernardo is a top-tier actress in the Philippines with a massive and loyal fanbase. Her influence extends across fashion, beauty, and lifestyle. Her new family home features a modern contemporary design with a significant emphasis on natural light and materials, making her design choices highly influential.

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Trending Product Examples

Current bestsellers and viral hits defining the consumer expectation.

Nordic Simple Log High Chair Solid Wood Bar Stool
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Nordic Simple Log High Chair Solid Wood Bar Stool

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Finelife Solid Wood Milk Tea Stool Household High Chair Nordic Log Stool Solid Wood Bar Stool
ShopeeBESTSELLER
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Finelife Solid Wood Milk Tea Stool Household High Chair Nordic Log Stool Solid Wood Bar Stool

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Wooden Chair brownish
Shopee
₱200

Wooden Chair brownish

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Nordic Solid Wood Bar Stool Chair Leisure Round Dining Chair Front Desk Highchair with Soft Cushion
Shopee
₱348

Nordic Solid Wood Bar Stool Chair Leisure Round Dining Chair Front Desk Highchair with Soft Cushion

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Solid wood upholstered barstool Bar milk tea store high chair Home Dining Living Room Small Stool
Shopee
finelife₱359

Solid wood upholstered barstool Bar milk tea store high chair Home Dining Living Room Small Stool

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【Ship Today】Wood Dining Table Furniture Wooden Tables With 4 Chairs Set  Nordic Table For Kitchen
ShopeeBESTSELLER
₱524

【Ship Today】Wood Dining Table Furniture Wooden Tables With 4 Chairs Set Nordic Table For Kitchen

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Top brands that influence the trends

These brands are driving demand and shaping what consumers want to buy.

Ito Kish product

Ito Kish

MARKET LEADER

The Basilisa collection, a hallmark of Ito Kish's design philosophy, is deeply rooted in Filipino heritage. The chairs in this collection are distinguished by their use of solihiya, a traditional weaving technique using rattan, set against a solid wood frame. This interplay of the sturdy, warm tones of kiln-dried mahogany with the delicate, airy lattice of the weave creates a piece that is both visually light and rich in texture. The Basilisa chair pushes the trend of warm wooden furniture by reinterpreting a classic Filipino material combination for the modern home, making it a top-of-mind example of contemporary Filipiniana. The design's use of natural, local materials speaks to a growing appreciation for artisanal craftsmanship and sustainable design.

Key Product: Basilisa Dining Chair

Philux product

Philux

MARKET LEADER

Philux has long been a stalwart of high-quality, timeless Filipino furniture. The M Dining Chair is a prime example of their commitment to clean lines and impeccable craftsmanship. This chair features a solid wood frame, available in woods like ash and mahogany, which provides a natural warmth and sturdiness. Its minimalist and modern silhouette is accented with subtle brass details, adding a touch of understated elegance. The M Dining Chair embodies the warm wooden trend by showcasing the inherent beauty of the wood itself, finished in a way that highlights its grain and texture. It represents a sophisticated, warm, and welcoming approach to modern dining, making it a popular choice for consumers seeking both style and substance.

Key Product: M Dining Chair

Vito Selma product

Vito Selma

MARKET LEADER

Known for his masterful manipulation of wood into geometric and organic forms, Vito Selma is a leading name in contemporary Filipino design. The Arata Lounge Chair is an iconic piece that perfectly captures the essence of a warm wooden chair. Its design features dramatic curves and a glowing finish that accentuates the natural beauty of the wood, creating a sense of warmth and texture in any space. The Arata chair is celebrated for its sculptural quality, transforming a functional object into a work of art that feels both modern and deeply connected to nature. This piece is a top-of-mind example of how Filipino designers are pushing the boundaries of woodworking to create furniture that is both a statement and an embrace.

Key Product: Arata Lounge Chair

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