These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
The Logitech MX Keys S stands as the pinnacle of premium productivity keyboards for trend-conscious professionals in Brazil. It offers a superior, fluid typing experience with spherically-dished keys that match the shape of fingertips, promoting accuracy and comfort. The keyboard's standout feature is its ability to pair with and switch between up to three devices at the touch of a button, using either Bluetooth Low Energy or the secure Logi Bolt USB receiver. This embodies the multi-device trend by allowing a user to type on a laptop, then instantly switch to a tablet or smartphone. Its smart backlighting, which activates as hands approach and adjusts to ambient light, and a battery life of up to five months with backlighting off, further push the trend of intelligent, user-friendly wireless peripherals. While widely available, the full-size model in Brazil is typically found in the US layout, with users configuring their operating system to the Brazilian ABNT2 standard.
Key Product: MX Keys S
MARKET LEADER
Catering to the gaming community and users who prefer a compact, mechanical setup, the Redragon Draconic K530 Pro has become an icon for its versatility and performance. This 60% mechanical keyboard is a top choice for trend-aware consumers seeking a minimalist desk without sacrificing functionality. It pushes the wireless and multi-device trend by offering three connection modes: a low-latency 2.4GHz wireless dongle for gaming, Bluetooth to connect up to three different devices, and a detachable USB-C cable for a wired option. The ability to effortlessly switch between a gaming PC, a work notebook, and a tablet makes it a top-of-mind product for users who blend work and play on multiple platforms. Its availability in the Brazilian ABNT2 layout makes it particularly popular in the local market.
Key Product: Draconic K530 Pro
MARKET LEADER
Representing the accessible and widely popular segment, the Multilaser TS400 is a go-to choice for Brazilians seeking a functional, multi-device keyboard at a competitive price point. It directly addresses the trend by featuring Bluetooth connectivity with the ability to pair and alternate between three devices simultaneously. A built-in slot to prop up a smartphone or tablet enhances its utility as a multi-device hub, allowing users to comfortably type on their mobile devices. As a leading national brand, Multilaser ensures the TS400 meets local needs with a full ABNT2 layout, including the "Ç" key, making it an iconic and top-of-mind product for everyday users embracing the wireless and multi-device workflow across Brazil.
Key Product: TS400
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest, driven by a desire for cleaner workspaces and multi-device convenience. While specific sales volume data is unavailable, the increasing search activity suggests healthy and growing commercial traction.
Search interest for wireless and multi-device keyboards has shown a significant upward trend, indicating growing consumer demand. The recent surge in interest suggests the market is expanding and gaining momentum.
Google Trends (12 Months)
Logitech
A major Brazilian technology YouTuber and influencer known for detailed reviews and unboxings of the latest gadgets.
Logitech
An editor and presenter for TecMundo, one of Brazil's largest technology news websites and YouTube channels.
Keychron
Runs the "Academia de Criadores" YouTube channel, focusing on tools and techniques for creative professionals.