These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
This fragrance is a hallmark of the woody spicy category in Brazil, celebrated for its unique distillation process. It features an essential oil created from warming a blend of four spices: clove, cinnamon, black pepper, and nutmeg. This spicy heart is balanced with a sophisticated and intense woody base, resulting in a scent with a long-lasting fixation of over 10 hours. The Blend is designed for the man who values sophistication, pushing the trend by combining classic perfumery techniques with a modern, spicy warmth that is both elegant and striking.
Key Product: The Blend Eau de Parfum
MARKET LEADER
As a leading name in Brazilian perfumery, Natura presents Natura Homem Sagaz, a fragrance that epitomizes the woody spicy trend with a focus on seduction and sophistication. Its composition combines warm notes of sandalwood with the sharp, alluring scent of black pepper, creating a remarkable and enveloping aroma designed for men who want to be noticed. This perfume helps to drive the trend by offering a powerful and long-lasting scent that expresses a confident and daring personality, making it a popular choice for special occasions.
Key Product: Natura Homem Sagaz
MARKET LEADER
From one of Brazil's most traditional fragrance houses, Colônia Vintage Oud is an intense and sophisticated take on the woody spicy theme. The scent is centered around oud, one of the most precious and coveted woods in perfumery, known for its deep and resinous aroma. This powerful woody core is elegantly balanced with spicy top notes of black pepper and cardamom, and a heart of cedarwood and patchouli. The fragrance embodies the trend by delivering a mysterious, refined, and powerful scent that marks a strong presence, making it ideal for elegant and noteworthy occasions.
Key Product: Colônia Vintage Oud
Current bestsellers and viral hits defining the consumer expectation.
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Real data showing search growth, social buzz, and consumer demand signals.
The trend shows strong upward momentum in search interest and significant cultural attention around sophisticated, masculine scents. While specific sales data is unavailable, the growing search interest suggests increasing consumer demand and engagement.
Search interest for woody spicy perfumes has shown a notable upward trend, particularly in recent months. The descriptions highlight a growing consumer desire for intense and sophisticated masculine fragrances.
Google Trends (12 Months)
TikTok Posts
Dior
Lázaro Ramos is a highly acclaimed and influential Brazilian actor, director, and author. Known for his impactful roles in film, television, and theater, he is a significant voice in cultural and social matters in Brazil. His style choices are often noted, making him a tastemaker for a broad segment of the population.
Dolce & Gabbana
A rising star in Brazil's popular sertanejo music scene, Gusttavo Mioto has captured a massive young audience with his hit songs and charismatic presence. As a prominent figure in modern Brazilian music, his lifestyle and preferences are closely followed by millions of fans, making him a powerful influencer.
Natura
While not linked to a single celebrity, Natura's Essencial Oud represents a significant trend within the Brazilian market: the growing appreciation for high-quality national perfumery. Natura is a dominant force in Brazil's cosmetics and fragrance industry, and its high-end lines are widely used and promoted by numerous Brazilian influencers and celebrities, reflecting a sense of national pride.