Driven by the resurgence of early 2000s fashion, the belly button piercing is making a major comeback. The trend encompasses both classic dangling belly rings, often featuring gems and charms, and more modern, subtle styles.
Trend signals, demand data, and market insights for this product
55/100
sustained
N/A
Real data showing search growth, social buzz, and consumer demand signals.
Google Trends (12 Months)
TikTok Posts
Rhode
A model, media personality, and founder of the popular skincare brand Rhode, Hailey Bieber is a prominent style icon whose fashion choices are closely watched and emulated by a mass audience. Her endorsement of a trend often solidifies its place in the mainstream market, making her a key influencer in the Y2K revival.
Skims
A global icon, businesswoman, and reality television personality, Kim Kardashian's influence on fashion is undeniable. Her adoption of a trend can instantly elevate its status. She has been noted for revitalizing the belly piercing trend, which she has showcased in custom ensembles from her brand, Skims.
Unspecified
As a member of the globally renowned K-pop group BLACKPINK, Lisa is a massive international style influencer with significant sway in the US market. Her fashion choices at major events like the Met Gala are widely publicized and often set trends.
Current bestsellers and viral hits defining the consumer expectation.
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These brands are driving demand and shaping what consumers want to buy.
MARKET LEADER
An iconic example of the Y2K trend with a touch of modern sophistication, this 14k gold chain is delicate and designed to be layered, featuring dangling diamonds that create a subtle shimmer. It elevates the nostalgic belly chain into a fine jewelry piece, pushing the trend towards a more refined and luxurious expression.
Key Product: Round Sophia Diamond Shaker Belly Chain
MARKET LEADER
A quintessential example of Y2K offerings, this piece features a classic curved barbell made of 316L surgical steel, with a dangling butterfly charm adorned with pink gems—a direct nod to the playful and feminine styles of the early 2000s. The butterfly motif is a hallmark of Y2K fashion.
Key Product: Pink Gem Butterfly Dangle Belly Ring
MARKET LEADER
A standout product that perfectly encapsulates the brand's take on the Y2K trend. This belly ring features a trio of dangling heart charms, a popular Y2K motif, available in various colors. The handmade, made-to-order nature of some pieces adds a personalized touch.
Key Product: 3 Heart Y2K Dangly Belly Ring
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