Body Scrub — Trend Insights & Market Overview

Summary

The Australian body scrub market is experiencing a significant shift towards multi-functional products that go beyond simple exfoliation. Upcoming trends for Summer and Autumn 2026 indicate a strong consumer preference for formulas that hydrate and nourish the skin, with an emphasis on natural and organic ingredients. Trending body scrubs are often infused with moisturizing oils like coconut, jojoba, and almond, alongside nourishing butters such as shea butter. There is also a growing interest in hybrid products that combine physical exfoliants, like sugar and salt, with chemical exfoliants such as AHAs and BHAs to address specific skin concerns like keratosis pilaris. The sensory experience is paramount, with gourmand scents like coffee, vanilla, and fruit extracts proving highly popular, transforming routine skincare into a spa-like indulgence. Furthermore, sustainability is a key driver, with consumers favouring brands that utilize eco-friendly packaging and biodegradable, natural exfoliants over microplastics.

Sourcing Playbook Overview

The Australian body scrub market is experiencing a significant evolution, moving beyond simple physical exfoliation towards sophisticated, multi-benefit formulas. Consumer demand is high for products that deliver a complete sensory experience through luxurious textures and authentic scents, while also providing tangible skin improvements. Key trends driving the category include nourishing oil-infused scrubs for a spa-at-home feel, indulgent gourmand fragrances, and the rise of high-performance hybrid scrubs combining physical exfoliants with chemical actives like AHAs, BHAs, and PHAs. This creates a dual opportunity for brands: a value-focused segment centered on accessible luxury in user-friendly packaging like PET jars and squeeze tubes, and a premium segment defined by sophisticated natural ingredients, science-backed claims, and luxe packaging such as glass or airless pump jars. To capture market share, brands must act quickly to source from a body scrub wholesale partner that can deliver on these in-demand product attributes.

Frequently Asked Questions