Mist Spray — Trend Insights & Market Overview

Summary

The Brazilian market for mist sprays is experiencing a surge in popularity, driven by a consumer desire for multi-functional, practical, and sensory-pleasing beauty products. For the upcoming 2026 season, the trend points towards a fusion of skincare and makeup, with a strong emphasis on delivering tangible benefits beyond simple hydration. Facial mists are increasingly formulated with high-performance active ingredients like Vitamin C and hyaluronic acid, catering to the "skincare-ification" of beauty routines and the enduring influence of K-beauty's "glass skin" aesthetic. Body sprays, locally known as brumas corporais or body splashes, are positioned as light, refreshing fragrances perfect for Brazil's warm climate, often featuring tropical and fruity scents. Meanwhile, makeup-fixing sprays remain a staple, offering longevity to makeup looks with varied finishes from matte to glow. Looking forward, the market is set to embrace innovations in textures and formats, such as jelly-like mists that transform upon application, and a growing demand for products that offer sun protection in a convenient spray format.

Sourcing Playbook Overview

The Mist Spray category represents a significant and diverse opportunity in the Brazilian beauty market, encompassing multiple high-growth themes from skincare-infused glow mists to functional makeup setting and sunscreen sprays. Across all segments, a clear market gap exists: consumer dissatisfaction with poor application and faulty packaging. The most critical factor for success is sourcing a product with a superior delivery system—a reliable, leak-proof bottle with a high-quality fine mist spray. The market is clearly segmented into value-driven products, which focus on reliable performance and popular ingredients, and premium products, which command a higher price through advanced skincare actives (like Vitamin C and Niacinamide), high SPF protection, and a luxurious sensory experience. Brands that can act quickly to source a high-performing wholesale body mist spray that solves these core consumer pain points are positioned to capture substantial market share.

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